6 things you (maybe) didn't know about Facebook

6 things you (maybe) didn't know about Facebook

The first thought associated with the words "social media" is certainly "Facebook".

Few companies have managed to make the same radical contribution as the book of faces – a reality that is much more structured and complex than it seems.

Facebook it laid the foundations for what, to this day, is considered acceptably social. And if you're thinking that it's destined to go the way of the dinosaurs by now, you're way off track. Even and despite criticisms of censorship and controversies over the use of personal data, Facebook continues to grow its user base and, inexorably, boasts almost 2,4 billion active users. If you then reflect on the fact that the other social network of galactic importance, what is it called? Oh yes, Instagram. He's also part of the same Facebook group, and by saying this you'll soon realize that the social media universe belongs to a few people who know exactly what they want. And this applies not only to the way people relate to social media, but also to brands that want visibility and individuals who dream of being an influencer.

To help you understand what Facebook really is, we helped ourselves with the infographic VizionOnline which describes in detail some of the most crucial facts in the history of the social network, so as to give you an idea of ​​its cultural, social and – soon – even historical importance.

Facebook was born

Mark Zuckerberg's platform first appears in February 2004 under the name "Facemash," a tool not unlike a dating app where Harvard students could be ranked according to their appeal. From there was born the idea that brought Facebook to almost every home in the world, with the 26,3% of the world population who use it regularly, and beyond 307 million registered users in Europe alone.

Now that you know the basics, imagine: every 5 seconds that pass, 5 new profiles are created on Facebook. To date, active users are around 2,41 billion, and the demographic age tends to be around between 25 and 34, with a greater representation of women – which are around 76%. The moment of greatest activity of Facebook is between 13 and 15, or during the lunch break.

Friends of friends

Have you ever heard of the six degrees of separation theory? This hypothesis is based on the fact that each person can be linked to another through a chain of acquaintances with no more than 5 intermediaries. But Facebook went against all trends and lowered this numerical estimate, bringing it to 3,57. Well yes, Mario Rossi, you too are a friend (not even that far) of Beyoncé.

Returning to the data, the community also reveals some important details on the way that each individual has to build their own friendship networks. Let's think about the fact that the average user has more or less 338 connections, circa il 28% of whom are really good friends. But beware of fake profiles which, despite Zuck's reassurances, amount to around 83 million.

The fanbase of Facebook is diverse and heterogeneous, but thanks to infographics we know that about 50% of young people between 18 and 24 visit Facebook every day when they get up in the morning. And despite the alarming headlines in the newspapers that maliciously whisper to the contrary, Facebook remains one of the reference social networks for users, together with Instagram.

Numbers that make your head spin

Circa 10 million websites every day they use the Facebook “Like” and “Share” button. And we haven't even started talking about mobile: every month active users from smartphones or portable devices amount to around 1,74 million and, beware. The 94% of revenue related to advertising and the advertisements come from mobile.

How much does Facebook weigh? This prodigious social media spins about 4 million gigabytes per day, retaining and using large amounts of data. Imagine: more than 300 million images uploaded every day, with all the appropriate dedicated servers intent on processing every single pixel, likes, comments and all the rest of the related industries.

If you thought that Facebook was an endangered social network, well, think about it: how many other media can boast the same numbers and all the years of honorable service?