From Blowhammer a rebranding in the name of art and innovation

In Nola the novelty of authentic stylistic independence and collections that celebrate individuality and promote a more transparent future

Blowhammer: captivating key visual of the new collection
The captivating key visual of the new collection by Blowhammer, an innovative Italian clothing brand from Nola (Naples)

The Blowhammer clothing brand inaugurates its new era through a rebranding which, starting from the roots, does not give up on renewing itself and proposing something new and exclusive, carrying forward the mission of revolutionizing streetwear fashion.

This does not only concern the offer in terms of product and image, but the very identity of the brand which transforms, with time and needs, reflecting the dedication to innovation and excellence, whilst keeping the essence intact. linked to its name and the values ​​that have always defined it.

Founded in 2014 in Nola in the Italian region of Campania also as an eCommerce company, Blowhammer is synonymous with authentic stylistic independence, and presents collections that celebrate individuality and promote a more transparent future.

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For a decade in Europe for the uniqueness of its design and the scalability of its business model

For over a decade, in fact, the brand created by Salvatore Sinigaglia has consolidated its presence on the Italian and European digital markets, thanks both to the uniqueness of the design and the scalability of its business model and to the continuous attention to environmental impact through increasingly responsible production.

This is a necessity dictated by an "unfast fashion" philosophy, which favors a circular economy, guaranteeing total transparency on the products of the company from the metropolitan city of Naples.

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Blowhammer: new female dress
A new women's dress by Blowhammer, an innovative Italian clothing brand from Nola (Naples)

Salvatore Sinigaglia: “Minimize CO2 emissions and fight overproduction”

“Blowhammer was born from a dream: to break the conventions of fashion, offering not only sustainable garments far from passing trends, but also a way to express oneself in an authentic way. Through the adoption of a 'just-in-time' production model and direct sales to the consumer, we are committed to minimizing CO2 emissions and combating overproduction”, explains the CEO and Founder of Blowhammer, Salvatore Sinigaglia.

“Innovation and art guide our journey, fusing collective creativity with the mission of combining fashion and sustainability. Through rebranding, we strengthen this commitment by urging everyone to join revolutionary fashion that celebrates singularity.”

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Blowhammer: new men's suit
A new men's suit by Blowhammer, an innovative Italian clothing brand from Nola (Naples)

“The people we address are rebels and non-conformists: now also women and children”

A brand that aspires to become a leader in the European streetwear fashion market and that wants to affirm its values ​​in an even more decisive way through a memorable rebranding.

It aims to respond to the needs of the market and its requests for information on the origin and quality of the products, communicating the advantages of its production chain in a clear and transparent manner.

Blowhammer's new identity puts the person at the center to express their unmistakable individuality in clothing, creating an emotional connection with what they wear.

“The people we target are rebels and non-conformists, but these are not just labels but rather it is the spirit that animates anyone who chooses Blowhammer, regardless of age or gender. Expanding our horizon beyond men's fashion, we are thrilled to announce that the brand now embraces women and children as well. Our new collection was designed for everyone”, concludes Sinigaglia.

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Blowhammer: new dress for young people
A new dress for young people by Blowhammer, an innovative Italian clothing brand from Nola (Naples)

Blowhammer takes to the field with effective means to produce real change

In a scenario of prevailing greenwashing and ephemeral initiatives in the name of social commitment, Blowhammer takes the field with effective means to produce real change through a disruptive style and peculiar aesthetic.

Its objective is to launch a direct and no-frills message, in order to respond and destroy social infrastructures by preferring the raw essence of noise to the sterility of cleanliness, both in design and philosophy, thanks to a painstaking search for harmony between meaning and graphic and photographic components.

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Blowhammer: image of the 2024 commercial
An image of the 2024 advert for Blowhammer, an innovative Italian clothing brand from Nola (Naples)

Piero Unisono: “Freedom of expression and authenticity as the only antidotes against homologation…”

The new rebranding, in fact, inevitably leads to reflection, as he explains Piero Unisono, Creative Director of Blowhammer:

“We believe that freedom of expression and authenticity are the only antidotes against homologation. We live in times in which the uniqueness of each person risks being compressed into anonymous figures, making creative thinking not only precious but necessary".

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Blowhammer: official motto in English
The official motto in English of the new collection by Blowhammer, an innovative Italian clothing brand from Nola (Naples)