The BWT Alpine F1 Team and Yahoo! together on the track and on the Internet

The French Formula 1 team and the entire Renault group will have access to the cutting-edge advertising technologies of the American portal

The Yahoo! logo on the lower part of the sides of the Alpine A522
The Yahoo! logo on the lower part of the sides of the Alpine A522

Il BWT Alpine F1 Team e Yahoo! renewed their strategic partnership on Thursday 7 July, thus confirming the role of the US search engine and Internet service provider among the most valuable technical partners of the French team.
The famous logotype Yahoo! will be affixed to the A522 single-seaters of Fernando Alonso and Esteban Ocon, giving them an international dimension by opening up to a new audience.
The stable managed by Otmar Szafnauer will take advantage of the platform right now that the Sunnyvale company is building a future in terms of information, sports, entertainment, art of living, finance, media and communication tools.

A digital partnership between the BWT Alpine F1 Team and data.ai

Esteban Ocon's 1th Formula XNUMX Grand Prix in Zeltweg
Esteban Ocon's 1th Formula 1 Grand Prix at Zeltweg coincided with the renewal of the agreement between Yahoo! the BWT Alpine FXNUMX Team

900 million people are reached worldwide by the historic Californian search engine

A global media and technology company headquartered in California and reaching approximately 900 million people worldwide, Yahoo! has been a loyal partner of the team since 2019.
Thanks to the development of this collaboration, the BWT Alpine F1 Team and the entire Renault Group will have access to all of the cutting-edge advertising technologies of Yahoo! to ensure their brands reach millions of people across advertising and content platforms, including Yahoo! News, Yahoo! Sports and Yahoo! Finance.
This will also happen through Yahoo!'s XR Studios, where these two companies will be able to jointly create immersive and interactive 3D content experiences, using volumetric and motion capture techniques as well as XR Stage technologies.

Two races in… “sustainable” pink for the Alpine F1 Team

Otmar Szafnauer is Team Principal of the BWT Alpine F1 Team
Otmar Szafnauer is Team Principal of the BWT Alpine F1 Team

Otmar Szafnauer: "For another three years we will rely on all their innovation capacity"

“As a team, we are always looking for synergies with brands as ambitious as ours. Yahoo! shares our passion for innovation and we are happy to extend our relationship with such a company for another three years. They have demonstrated their capacity for innovation and Formula 1 offers enormous possibilities to reach new audiences and to explore the latest developments in online media and communications.", said Otmar Szafnauer, Team Principal of the BWT Alpine F1 Team.
“We are therefore very happy to collaborate to push the new frontiers even further. Additionally, the extended benefits of Yahoo! in the Renault group will allow the latter to benefit from the entire range of products of the American search engine. I look forward to working more closely with Yahoo!…” in the future.

Sustainable development is the link between BWT and Alpine F1

Elizabeth Herbst-Brady is Director of Worldwide Revenue and Customer Solutions at Yahoo!
Elizabeth Herbst-Brady is Director of Worldwide Revenue and Customer Solutions at Yahoo!

Elizabeth Herbst-Brady: "We will help the transalpine group and the Circus to reach the public"

“Our partnership team in London, led by Marko Johns, further consolidates its already fruitful relationship with Alpine and Renault thanks to the extension of the agreement”, explained Elizabeth Herbst-Brady, Director of Worldwide Revenue and Customer Solutions at Yahoo!
“We at Yahoo! We are proud to be great partners and it is through mutually beneficial global relationships like this that we continue to bring our brand to millions of new people who are interested in the fantastic Formula 1 racing and help Groupe Renault reach its audience with creativity through our global content and technology platforms.”

The Alpine A522 single-seater in the BWT sustainable livery

Crasis in Formula 1 between the logos of BWT and Alpine F1 Team

Fernando Alonso and Esteban Ocon in the 2022 Austrian GP on the Alpine A522
Fernando Alonso and Esteban Ocon defended the colors of the BWT Alpine F1 Team and Yahoo! in the Formula 2022 Austrian Grand Prix 1