What is SEO

What is SEO

Chapter 1: they call her SEO and, if you've decided to take care of a website, you've heard of it countless times.

The acronym means "Search Engine Optimization” and represents a basic concept of web marketing, which is everything you really need. It helps you get found through search engines.

SEO is a complex discipline, structured in many branches and made up of long waits, uncertainties and sometimes incomprehensible rules which you should never be discouraged by: over time, they will become like a second skin for you. Small communication tricks that make the difference. To give you an idea of ​​its meaning, SEO encompasses all those good practices that improve your presence on Google (or Yandex, Bing and Baidu) through the optimization of web pages.

An SEO optimized web page is like a garden. At the beginning of the works, the space strikes us with its quiescence, the apparent inactivity and the strict order of the elements. However, a few months of hard work are enough to start seeing the first results. Green shoots sprouting from the well-cultivated soil. Over time, the garden grows and thrives. Our website, when carefully cultivated by a well thought out SEO policy, does the same: it grows lush, authoritative, and makes the neighbors burst with envy.

ELI5 (Explain Like I'm 5): What is SEO?

Everyone does it: when they need to find information quickly, they turn to Google and enter a search key in the box. At this point they hit send and, in a few seconds, a list of results appears which, according to the search engine's complex algorithm, are also the most relevant to the keys entered. The process that leads the user to find your site and, above all, to find it satisfactory and complete, is part of the practices we call SEO.

SEO encompasses all of those practices and good habits which aim to increase the visibility and quality of a site (depending on who consults it) with the aim of improving the positioning on the search engine rankings. An SEO optimized site gets along well with the obscure and complex algorithms of Google and, at the same time, responds promptly to the thirst for knowledge or shopping of users who type a search on Google and find us.

SEO practices are many and truly eclectic, and concern almost all aspects of a website: site structure, HTML code, textual content, keywords, link management and many other small and large elements. But we'll get to that slowly later.

Why is SEO so important?

Every internet user surfs the web always starting from the same base: the Search Engine. This centrality of Google is now part of the daily life of each of us. It is in fact unthinkable for any user to decide to explore the web and find new sites without the help of a tool like Google, which is also the most loved. Therefore, every time we open a browser, a search box appears that hooks up to a search engine to get us where we want by entering specific keywords.

The goal of SEO is to climb the SERPs, or the positions on the pages of search engines in order to be able to intercept the traffic of users who, based on the words typed, appear to be interested in our product or service. The better our SEO, the more Google:

  • It guarantees us a high traffic of users, without further advertising costs;
  • It allows us to be found by people who are really interested in what we provide.

A user carries out a search when he needs to scratch a knowledge or shopping itch, and accesses search engines because he knows that Google, with its algorithms, can guarantee him the best level of relevance of the results found, without beating about the bush and without trying to sell him something that is not to his liking.

And this is there power of SEO: a tool that lets users find exactly what they're looking for and you happen to be able to offer them. The goal, as always, is to satisfy a direct need by providing high quality content.

To fully understand what SEO is, you need to:

  • Know what Google is, and the search engine in general
  • Get an idea of ​​the concept of SERPs

Google, Google: do you never stop talking about Google?

What does Google have that others don't?

Google is the coolest of the lot, and there's no other search engine that can match its numbers. You have never heard someone say “Bing me this word”, but you have certainly heard at least once “Google me this word”. Google is the most loved search engine in the world and the most searched website in history. It is no coincidence that its popularity has rightfully entered people's daily vocabulary, and it is such a widespread and popular neologism.

Google is therefore the ideal partner to start your own adventure in the world of SEO. Here are some of the fundamental steps that allow your site to be part of this immense ecosystem and to make your contribution to the world of the web:

  • Crawler scanning, or “crawling”: Google's little spider that logs into your site and scans the domain in question for useful content;
  • Website indexing: indexing it is a phase through which the search engine inserts the contents identified by the spider into its archive;
  • Website positioning: ranking is the activity that causes Google to identify the best and most relevant result for a given search query, so as to return the best possible result within the SERP.

What is SERP?

As Socrates probably said, the best place to hide a dead body is the second page of Google. The acronym SERP stands for "Search Engine Results Page” and indicates the results page of a search engine. It is the ultimate goal that you aim for when you take the solemn decision to apply the principles of SEO to your website, and the most coveted destination for any web page à la page.

The SERP contains a number of results selected by the search engine which, according to the algorithm, were distinguished from all the others by:

  • Relevance to the search key (query);
  • Legibility;
  • Security and reliability;
  • Upload speed.

La Organic SERPs (not to be confused with the paid ad area) includes links that appear on the results page thanks to the correct application of SEO techniques. It is a free, advantageous and coveted ranking. The first page of this ranking is everyone's dream, but few really get there and manage to get it.

And even more coveted is the golden triangle of search results: it is made up of the first three results of the first page, the 3 special links that inspire trust in the user and that Google has rewarded for all the features we mentioned above. Here: if your site is in the golden triangle, it means that you have arrived.

How to get to the golden triangle is what we intend to teach you through our guides and advice, in the hope that, day after day, you will understand the importance of an SEO plan that works with dedication, just like a gardener cultivates the flowers from her garden knowing that the results won't come for a few months.