From Velvet Media and Anothereality the… Metaverse for SMEs

From Velvet Media and Anothereality the… Metaverse for SMEs

The Treviso-based marketing agency and the Milanese technology company are pressing the pro-customer digitization processes in the "parallel world"

Metaverse is a term coined by Neal Stephenson in Snow Crash, a cyberpunk science fiction book, described as a sort of virtual reality shared via the internet, where one is represented in three dimensions through one's avatar
Metaverse is a term coined by Neal Stephenson in Snow Crash, a cyberpunk science fiction book, described as a sort of virtual reality shared via the internet, where one is represented in three dimensions through one's avatar

The world of marketing in Metaverse it is still in its infancy. A blue ocean of opportunities in which it has decided to invest Velvet Medium, online marketing and sales agency, always attentive to evolutions of communication and technology.
The agency has decided to bet on Metaverse, NFT e blockchain after a journey of Research ed innovation which he has already given birth to NextHeroes,innovation hub which is the lighthouse through which Velvet Medium supports business concepts and start-ups with a focus on digital transformation and new businesses.
Velvet Medium is at the forefront especially on the front of blockchain, that is the technology of the future in the world of communication, but not only.

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An extreme frame of a videogame exemplifying the corporate Metaverse
An extreme frame of a videogame exemplifying the corporate Metaverse

Precursors in the development of real time 3D techniques and virtual worlds

For this reason, a partnership was signed with Another reality, the company that first in Italy began to develop technologies in real-time 3D e virtual worlds.
Now their services will be refined and expanded by the 150 people they work with Velvet Medium, divided into vertical teams with specializations in all areas of the marketing.
Basically, the doors of the Metaverse they open for SMEs and the companies that want to start appearing within it and which until now could not do so due to the lack of partners or excessive costs of the operation.
The agreement is greeted by CEO di Velvet Medium, Bassel Bakdounes, with these words: “Cryptocurrencies and virtual reality are much more real than some people realize”He says.
“Our aim, as always, is to approach and support companies in this new type of business. We want to make our expertise and research available to everyone to lead Italy to be a pioneer of these new experiences and not fall behind other countries. We have an opportunity, this is the time to take advantage of it and give virtual reality, so to speak, concreteness”.

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The logo of AnotheReality
The logo of AnotheReality
The Velvet Media logotype
The Velvet Media logotype

Enormous possibilities thanks to an unprecedented Lombard-Venetian synergy

The partnership was signed thanks to the collaboration of Nicandro Francesco Cendamo, Marketing Consultant & Business Development of the Milan office of Velvet Medium, and it is a harbinger of enormous possibilities.
Remember the general manager di Velvet Medium, Stephen Negroni. “Talking about scenarios of this type generates a feeling similar to when we discussed social networks ten years ago”, he concludes. "There were those who snubbed them and had to run for cover, and those who understood their power and created their fortune".
What happens in the Metaverse is in fact changing marketing paradigms. There is the brand who decides to make one capsule collection unique and traceable. And who then makes it known (and puts it up for sale) in some already existing metaverses, like those of Minecraft e Fortnite. But there is also the voluntary association which can auction off just one of these items of clothing to raise funds. And so finance their solidarity projects through the cryptocurrency.
On the other hand, i brand they are moving from product placement ai private virtual worlds. Given that companies will increasingly have to act as platforms that convey their values, there is potential for i virtual worlds.

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Example of an Nth Floor setup with XR Pods for people joining the corporate Metaverse
Example of an Nth Floor setup with XR Pods for people joining the corporate Metaverse

Advertising growing to $10,97 billion through 2024…

Global advertising market volume expected to grow by $10,97 billion through 2024, signs indicate games such as the future of advertising.
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Metaverse is a term coined by Neal Stephenson in Snow Crash, a cyberpunk science fiction book, described as a sort of virtual reality shared via the internet, where one is represented in three dimensions through one's avatar
Metaverse is a term coined by Neal Stephenson in Snow Crash, a cyberpunk science fiction book, described as a sort of virtual reality shared via the internet, where one is represented in three dimensions through one's avatar