Google's valuable tips for perfect URLs

Google's valuable tips for perfect URLs

No more than a thousand characters: Mountain View expresses itself on the ideal Uniform Resource Locators and on how to create them. Easier than expected?

An abstract computer programming code on a technological background
An abstract computer programming code on a technology background

We have already talked about this topic in ours SEO guides, but sometimes it is important to understand what goes through the heads of the big bosses, to analyze the available information in depth. How can Google help us?

The optimized URL is a valuable tool for you and for those who follow you. No, giving it a "tweak" won't change your ranking, but it will certainly greatly improve the browsing experience of the viewer. If you are still looking for one one stop solution for all your URLs, know that you are not the only one.

Optimizing content from an SEO perspective means making it digestible to the algorithm which, first and foremost, protects users. Last November, John Mueller spoke on the subject of URLs and provided us with some valuable information on how this element is interpreted by Google for positioning purposes.

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The attachment of a URL address or Uniform Resource Locator
The attachment of a URL address or Uniform Resource Locator

Website address? For the user experience

Although the optimized URL does not in itself constitute a ranking factor, usability ranks high on Google's priorities. During a YouTube hangout, the senior webmaster trends analyst at Googleand reiterated that the ideal URL should be no more than a thousand characters. We appreciate the humor, but we're quite convinced that creating a XNUMX-character URL takes some effort.

Although the maximum length is two thousand characters, Google recommends do not exceed a thousand: being concise, brief and precise is a factor of great advantage for the user experience and therefore, consequently, also for us.

Not just a matter of our practicality. Short URL, as short as possible, is highly shareable and encourages opening by those who would like to click on it, but are in doubt.

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The historic logo of the World Wide Web, designed by Robert Cailliau
The historic logo of the World Wide Web, designed by Robert Cailliau

Is there a fixed structure for URLs?

Google says it has no preference on URL structure. However, the best URL is that intuitive, streamlined, which makes you immediately understand what kind of site you are dealing with through its individual parts. The number of slashes would not be an important factor, therefore, provided that they are easy to consult and are understandable even to those who are not familiar with the structure of the site.

The goal of URLs is to be easily readable, in order to improve their shareability. URL length makes no difference to SEO, and the structure is up to you and how you've chosen to organize your site. The only clause, in reference to the user experience, therefore, is that it is accessible and easy to understand by all who see it.

Create the Perfect SEO URLs it's a matter of practice. Above all, it is a matter of many small tricks that make the difference in the eyes of the user. Google apparently doesn't care how you structure them if users like them. What do you think about it? Do you have an established URL creation strategy?

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An abstract computer programming code on a technology background of the city of Manhattan
An abstract computer programming code on a technology background of the city of Manhattan