In one App the driving techniques of drivers and top drivers

In one App the driving techniques of drivers and top drivers

The "Social Self Driving" startup, created by engineer Luigi Mazzola, will record the style of drivers and drivers for AI-controlled cars

A screenshot of the presentation video of the “Social Self Driving” patent
A screenshot of the presentation video of the “Social Self Driving” patent

Le driverless car they can run with style of the owner or a professional pilot, choosing between the catalog of registered profiles. You can, share, download or buy online i driving profiles of their idolsi.
It is what is proposed a startup created and launched by Louis Mazzola, former engineer of the Scuderia Ferrari in formula 1 and subsequently executive coach e corporate trainer a Lugano: an innovative company, which is developing a system capable of record your driving style of the driver and to do so play on self-driving cars.
The future of automobiles is here. Within ten years, the means led by artificial intelligence will come to be spread all over the world and the company headquartered in lomazzoin province of Como, he understood it perfectly.

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Engineer Luigi Mazzola in Formula 1 with Michael Schumacher
Engineer Luigi Mazzola in Formula 1 with Michael Schumacher

In 2030, 15 percent of cars will be self-driving

According to a study conducted by the international consulting firm McKinsey & Company, in 2030 il 15 percent of the new registrations will be represented by self-driving cars and the 55 percent from cars to semi autonomous driving.
According to the same research, in 2030 there will be altogether 200 million cars autonomous or semi-autonomous circulating in the world.
Into this picture fits the “Social Self Driving” project, completely Italian innovative company born from an intuition of theEmilian engineer, under the Maranello stable at the time of 14 drivers' and constructors' world titles won, and of the two co-founders, Frank Zanazzi e Guido Ciapponi.

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A screenshot of the presentation video of the “Social Self Driving” patent
A screenshot of the presentation video of the “Social Self Driving” patent

There is a patent with an exclusive use license from April 22, 2021

It will start in the coming weeks first round of funding and the development of the project, also strong in a patent of which is exclusive licensee twigs 22 April 2021.
It is a system of registration and profiling the style of the driver of a vehicle, which allows you to repeat it later, setting it as the driving style to run for a self-driving or semi-autonomous vehicle.
In practice, on a self-driving car you can set a profile match one personalized driving style, being able to share it too with other users through a dedicated cloud platform.

Video, the self-driving car that "reproduces" the driver

The system is able to learn the owner's driving style: for example his own way to deal with curves, his way of stand on the roadway, the management of gearshift and similar features.
These aspects are recorded and the software is able to memorize them. The driving style, once stored, is profiled and can then be replicated, or set as driving style in between autonomous and semi-autonomous.
Il half therefore will proceed following it driver style. In short, with this system there will be the possibility of teach your vehicle the user's driving style and to make them replicate it.

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A screenshot of the presentation video of the “Social Self Driving” patent
A screenshot of the presentation video of the “Social Self Driving” patent

Towards a marketplace for forms of "personalised" piloting

It does not end here. The big news of this project is that The styles stored in the software they can be then shared externally, allowing them to be used by different users on other vehicles equipped with the App “Social Self Driving”.
So it will be possible create a marketplace (a virtual shop) in which car companies, professional drivers, safe driving instructors, experienced motorists e public figures they can market their own personalized driving programs, the own driving profiles.
“With 'Social Self Driving' we can customize our self-driving car and teach it to behave as if we were driving it. Or we could make her replicate our idol's driving style", explains the engineer Louis Mazzola.
“So car manufacturers, professional drivers, safe driving instructors, well-known personalities and social influencers can create and review their own personalized driving programs and promote them directly in 'Social Self Driving' for immediate download in the system, like any App” .

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Guido Ciapponi, Luigi Mazzola and Francesco Zanazzi are the founders of "Social Self Driving"
Guido Ciapponi, Luigi Mazzola and Francesco Zanazzi are the founders of "Social Self Driving"

The trust and proactivity of Francesco Zanazzi and Guido Ciapponi

"Although the public is beginning, little by little, to get used to the idea of ​​moving around in self-driving cars", he adds Francesco Zanazzi, co-founder, “Their complete acceptance is still a long way off and this represents a potential problem for the car manufacturers that are investing in them. We are convinced that the possibility of interacting more with these cars will allow us to quickly win a great consensus among potential buyers".
“'Social Self Driving'”, he intervenes Guido Ciapponi, also co-founder, “it was also designed to be a great Fan Engagement tool. Brands, vehicle manufacturers, teams and sports personalities or anyone in the world of entertainment who needs to consolidate the emotional relationship with their audience of enthusiasts, will be able to benefit from this large market that is about to be born”.

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Engineer Luigi Mazzola in Formula 1 in the Scuderia Ferrari pits
Engineer Luigi Mazzola in Formula 1 in the Scuderia Ferrari pits