Dialogues on innovation: Andreas Voigt and Diego De Maio

Articulate and sincere conversation on the future of man, the planet and technology between the CEO of ART AG and the editor of Innovando.News

In an insightful dialogue between Andreas Voigt and Diego De Maio, we explore innovation as the essence of human nature. This unique conversation reveals how our intrinsic curiosity and creativity fuel progress, demonstrating that innovation is not just technological, but a fundamental pillar of human evolution.
Dialogues on innovation: Andreas Voigt and Diego De Maio
Andreas Voigt and Diego De Maio: dialogues on innovation

In this conversation between Andreas Voigt and his dear friend Diego De Maio, we venture into unusual territory, far from traditional interview patterns. Ours is a "gut" chat, an authentic dialogue that transcends the surface to probe the depths of innovation. Through this exchange, we explore innovation not as a detached, mechanical entity, but as a vivid expression of human nature, rooted deeply in our being.

Immanuel Kant, in his philosophical investigation, teaches us that human beings are driven by an insatiable curiosity, an intrinsic drive to overcome the limits of the known. This desire to explore, to understand and transcend boundaries, is the primary driver of innovation. It is living proof that innovation is, indeed, a fundamental manifestation of our essence.

Rooted in anthropology, we discover that human evolution has been a continuous narrative of adaptation and transformation, driven by the desire to respond to and anticipate the challenges of existence. Technological innovation, as well as the evolution of societies, cultures and arts, is simply an extension of this dynamic process. It is no coincidence that the brightest moments in human history have been those of greatest creative and innovative ferment.

In our dialogue, we try to untangle this entanglement, placing innovation at the center not only as a driver of technological progress but as a catalyst for personal and collective growth. We want to reveal how, beyond machines, software and new theories, it is the heartbeat of the human soul that guides the dance of innovation.

In this intimate and profound exchange between Andreas and Diego, we reflect on how innovation, understood in a broad sense, is essential to nourish creativity, to satisfy that hunger for knowledge that has always characterized man, and to plan a future in where technology and humanity can evolve in harmony, enriching each other. A future in which innovation is not seen as an external force, but as a reflection of our most intimate human nature.

Dialogues on innovation: Diego De Maio
Diego De Maio is CEO of Augmented Reality Technology (ART) AG: he lives in Lugano and works in Manno, in the Swiss canton of Ticino

The heartbeat of the human soul remains to guide the dance of innovation

We want to reveal how, beyond machines, software and new theories, it is the heartbeat of the human soul that guides the dance of innovation.

In this intimate and profound exchange between Andreas and Diego, we reflect on how innovation, understood in a broad sense, is essential to nourish creativity, to satisfy the hunger for knowledge that has always characterized man, and to plan a future in where technology and humanity can evolve in harmony, enriching each other.

A future in which innovation is not seen as an external force, but as the reflection of our most intimate human nature, dissected by Voigt and De Maio.

Let's start!

Andreas Arno Michael Voigt: "Diego, let me take you back for a moment to the streets of Ivrea, a place where every corner tells a story of vision and innovation. I think of Adriano Olivetti, a man who not only revolutionized the typewriter and computer industry, but who also embodied a humanistic approach to business, seeing the company as a community. Being born and growing up in a city so steeped in this philosophy must have had a significant impact. How do you think Olivetti's legacy and the Ivrea environment have influenced you, especially regarding your thirst for innovation?”.

Diego De Maio: "Andreas, it is a reflection that has always accompanied me. Ivrea is not only the place where I was born and raised, but it is also a sort of hotbed of my ideas and values. The figure of Adriano Olivetti, with his vision so forward, so profoundly human and innovative, has been a constant inspiration. His ability to combine technological progress and social well-being, to see the company as a community in which everyone has a role and a value, taught me that innovation is not just a matter of products or technologies, but of people . Seeing how Olivetti transformed Ivrea into a model of innovation and community made me understand that innovating also means building: building relationships, building communities, building a future in which technology serves humanity and not the other way around. It is this awareness that I try to carry forward in my professional life, inspired by the idea that innovating means improving the world for the people who live in it".

Andreas Arno Michael Voigt: "The last point is interesting. Do you want to find out more? I think it's the most important part of our chat, it's the 'reason why'!”.

Diego De Maio: "Of course Andreas! You're inviting me like you invite a goose to drink, even though I'm not a goose, of course! The profound influence that Adriano Olivetti exerted on Ivrea, transforming it into an epicenter of innovation and community, is a fundamental chapter in the history of Italian industrialization and a reference model for anyone who aspires to combine technological progress with collective well-being. Olivetti's vision was not limited to the mere production of typewriters or calculators; he aimed to build an ecosystem in which technological innovation coexisted harmoniously with social and cultural progress.

This vision transformed Ivrea not only into a factory of objects, but into a hotbed of ideas, a laboratory of social and technological experimentation, where attention to the quality of life of employees and their families was central. With the establishment of services such as nurseries, employee homes, and cultural spaces, Olivetti has demonstrated that innovation goes beyond the product; it extends to how the company fits into and shapes the social fabric in which it operates. Growing up in an environment so rich in history and values ​​has left an indelible mark on my conception of what it means to innovate. Innovation, in its most authentic sense, is an act of construction: construction of authentic relationships, which place people's well-being at the centre; building communities, which see technology as a tool for collective improvement and not alienation; building a future that considers sustainability, ethics and humanity as fundamental pillars. I carry on this legacy with the awareness that every business decision, every new product or service, must be evaluated not only in terms of technological innovation or economic profit, but above all for its impact on the community and the environment. The goal is to create an ecosystem where innovation is driven by the desire to respond to human needs, facilitate positive interactions and promote inclusive and sustainable growth. From this perspective, innovation takes on a broader and deeper dimension.

It's not simply about inventing new technologies, but about redefining the way we live, work and interact. Olivetti's example teaches me every day that the true purpose of innovation is to improve people's lives, making technology a means to enrich human existence, rather than something as an end in itself. This vision guides every aspect of my professional activity, pushing me to seek solutions that are not only cutting-edge from a technological point of view, but also deeply rooted in the values ​​of community, collaboration and shared well-being. Innovation, understood in this way, becomes a powerful tool for building a better world, in which technology serves to unite people, bridge divisions and create a brighter and more humane future for all”.

Dialogues on innovation: Ivrea (Turin)
The Camillo Olivetti Fountain is a monument in Ivrea, Piedmont: the city was the birthplace of Diego De Maio of ART AG

Andreas Arno Michael Voigt: "Diego, moving on to another crucial aspect of innovation, you have always impressed me with how you can inspire your team. You know, many may have ideas, but turning them into reality is a different story. Let's talk about that spark, that I don't know what, that transforms a dream into something tangible. What do you think is that special attitude you need to innovate and how do you manage to transmit it to your team?”.

Diego De Maio: "Andreas, it's a question that touches the heart of our mission at Augmented Reality Technology AG. I think that at the center of everything there is a key word: passion. Passion is the engine of every great innovation. But it is not enough on its own; it must be guided by a deep sense of purpose and a clear vision. This combination creates the right attitude for innovation. The special attitude we try to cultivate is a kind of critical optimism. It is the ability to see opportunities where others see obstacles, to embrace failure as part of the learning process. It's a resilient mindset that encourages calculated risk-taking and rewards curiosity.

In Augmented Reality Technology AG AG, we try to instill this spirit in various ways. First, by creating a work environment where ideas can flourish without fear of judgement. It's important that every team member feels heard and valued, because great ideas can come from anyone, regardless of role or position. Second, we foster a culture of continuous learning. Innovation doesn't happen in a vacuum; it is fueled by constant exploration and accumulation of knowledge. We encourage our team to always remain curious, to study, to explore new fields, even outside their direct area of ​​expertise. Third, celebrate failure as much as success. This may seem counter-intuitive, but I firmly believe that every failed attempt brings us one step closer to the right solution.

Creating a culture where failure is seen as a learning opportunity is critical to fostering innovation. Last but not least, we try to keep the vision of the company alive. Each team member should be able to see how their work contributes to the bigger picture, how every small innovation fits into the company's mission to improve people's lives. To summarize the matter for you, I can say that the special attitude for innovation is based on passion, resilience, curiosity and a shared vision. And my job, as a leader, is to cultivate and nurture these qualities in our team every day.”

Dialogues on innovation: Adriano Olivetti
Adriano Olivetti (1901-1960), originally from Ivrea (Turin), was among the most influential and singular figures of the twentieth century: extraordinary entrepreneur, intellectual and politician, innovator of social sciences and precursor, he founded the electronics company of the same name

Andreas Arno Michael Voigt: "You know, Diego, considering what you have explained to me up to this point, one thing that has always struck me about you is the profound belief that there is an indissoluble link between happiness and innovation. I remember you once told me that for you inventing something new is almost like looking for happiness. It is a fascinating theme, which seems to me to touch the deepest chords of our human nature. Can you tell us more about how you see this connection and how you experience it in your entrepreneurial activity?”.

Diego De Maio: "With great pleasure, indeed! This is a topic that is particularly close to my heart and which, I believe, touches on some fundamental principles not only of innovation but of life itself. There happiness and the creation of something new are deeply interconnected, and this connection is rooted in concepts explored widely in both philosophy and sociology. Starting from Aristotle, who saw happiness as the ultimate goal of human existence, a good in itself that derives from being virtuous and fully realizing one's potential.

In this sense, innovation can be seen as an expression of this personal fulfillment, a way to express our virtue and uniqueness. German sociologist Georg Simmel spoke about the importance of co-creation and interaction in modern society, underlining how our happiness is often linked to our ability to contribute and feel part of something bigger. Innovation, in this context, becomes a means through which individuals and communities can achieve this connection, contributing to collective well-being.

In the daily practice of ART AG, we try to live these principles by creating an environment that not only encourages innovation, but also cultivates the happiness and well-being of our employees. We recognize that the brightest ideas and boldest initiatives arise from calm minds and happy hearts. To translate these concepts into practice, we have adopted a series of policies and initiatives aimed at promoting well-being inside and outside the company. This includes promoting a healthy balance between work and personal life, offering spaces for relaxation and socialising, and encouraging employee participation in projects that reflect their personal and professional interests. Furthermore, we firmly believe in the value of recognition. Celebrating successes, both large and small, helps create a positive environment that further fuels creativity and innovation.

This recognition is not limited to tangible results, but extends to commitment, passion and willingness to experiment and take risks. Finally, we promote continuous training and personal development as key components of happiness and innovation. By offering our people opportunities to grow and learn, we help them realize their full potential, thereby contributing to the company's collective progress and their individual happiness. At ART AG, Andreas, we experience the link between happiness and innovation as a virtuous circle, where individual well-being fuels creativity and the will to innovate, which in turn enrich and give meaning to the working and personal lives of our collaborators.

We want to get people used to being happy and to do this we try in every way to encourage their innovative and creative instinct because there is a perfect assonance between innovation and creativity".

Dialogues on innovation: Ivrea (Turin)
The bridge over the Dora Baltea river in Ivrea, Piedmont: the city was the birthplace of Adriano Olivetti of the multinational of the same name

Andreas Arno Michael Voigt: "Diego, let's move on to a light but fundamental topic: curiosity. It is said that behind every great invention there is an even greater question. I'm reminded of that time you tried to reinvent the office coffee machine, just because you wondered if it could make an espresso faster than a Formula 1 driver in the pits! Jokes aside, what was the big question behind your journey? And how do you keep this spark of curiosity alive within your team?”.

Diego De Maio: "Ah, Andreas, the coffee machine was an adventure and a half, I can assure you! But jokes aside, curiosity is truly the beating heart of everything we do. If I had to identify one question that guided me, I would say: 'How can we make everyday life not only easier, but also more meaningful for people?'.

It's a question that seems simple, but opens up a world of possibilities. Keep this curiosity alive in Augmented Reality Technology AG it's one of my priorities. One of the methods we use is what I like to call 'the why not game'. Whenever someone proposes an idea, rather than immediately asking if it's feasible, we start with an enthusiastic 'Why not?', followed by a shower of ideas about how we could make it happen. It's a bit like reversing curiosity engineering: we start with the solution and work backwards to discover the problem it solves. And then, there's our famous 'Mistake Week', a sort of annual festival of learning from failure. We encourage everyone to share their 'oops' and 'ouch' stories throughout the year, with prizes for the most informative, and sometimes hilarious, mistakes.

The idea is to show that every misstep is a step towards new discoveries, and that sometimes a good laugh can be the best glue for a team. Finally, we also promote curiosity through our corporate library, which we call 'The Jungle of Ideas'. It's a place where employees can 'get lost' in books, magazines, and even comics, on any topic imaginable.

The goal is to provide an environment where inspiration can come from any direction, even the least expected. Keeping curiosity alive in the company means creating a space where the imagination can fly without fear, where questions are always welcome and where, every now and then, a good laugh can be the sweetest sound of innovation. And we want to protect this symbiotic relationship between man and curiosity!”.

Dialogues on innovation: Diego De Maio and Simona Fenoglio
Diego De Maio, CEO of Augmented Reality Technology (ART) AG, with his wife Simona Fenoglio

Andreas Arno Michael Voigt: "Diego, addressing a crucial point, we both know that innovating just for the sake of innovation itself makes no sense. Let's get straight to the heart of the matter: how do you ensure that everything new you bring into the world really makes a positive difference? How do you maintain a clear and responsible direction in this ocean of possibilities that is innovation?”.

Diego De Maio: "You hit on a fundamental point, Andreas. In an age where innovation can seem like a never-ending race, it's imperative that we don't lose sight of the real impact of our actions on individuals and communities. For me, navigating this sea responsibly means being firmly rooted in the principles of ethics and social responsibility. At the basis of each of our initiatives there are three essential questions: 'Will this bring real value to people? Is it ethically based? Are we socially and environmentally responsible?'

These questions are our beacon, ensuring that every step we take is in harmony with our core values. One of the practices we have adopted to maintain this commitment is what I like to call “the turning point of innovation”. Halfway through the development journey of each new product or service, we take a moment to reflect: 'Are we still on the right track?' Not this è Saltso much a technical checkpoint, but a moment of collective reflection, Checking if what we are creating is truly in line with our ethical principles and our mission to make a positive difference in the world.

Maintaining an ethical and responsible approach does not imply rigidity, but rather a continuous willingness to evaluate and, if necessary, correct our path. This flexibility, combined with the humility to learn from our mistakes, is critical to truly responsible innovation. Open dialogue with our community is another pillar of this approach. Feedback from our users, collaborators and society at large is essentialso much as a source of inspiration, but also as a moral compass. This exchange allows us to evaluate the actual impact of our innovations and adjust our strategies accordingly.

For us, for me in particular, the way I was educated and raised, maintaining an ethical and responsible direction in innovation means much more than simply creating something new. It means committing to building something that has authentic and lasting value, that respects human dignity and that actively contributes to a more just and sustainable future for all. And, on this journey, 'the turning point of innovation' serves as an essential moment of verification and alignment, ensuring that every innovation is not justso much follow a technological compass, but above all a moral compass”.

Dialogues on innovation: Federico Faggin
Federico Faggin (1941), originally from Vicenza, is an Italian-American physicist, inventor and entrepreneur: he was project leader and designer of the Intel 4004 and responsible for the development of the 8008, 4040 and 8080 microprocessors and their related architectures

Andreas Arno Michael Voigt: "So, Diego, let's talk about a topic that, in one way or another, affects all of us: technology and its omnipresence. With all these gadgets, apps and devices surrounding us, sometimes I feel a bit like an episode of 'Black Mirror'. Tell me: how do you ensure that everything doesn't this technology transform us into a 2.0 version of ourselves, devoid of that humanity that characterizes us so much? In short, how do you keep your heart beating in the midst of all these circuits?”.

Diego De Maio: "Ah, Andreas, your ability to put your finger on the issue with a joke is always priceless! Yes, we live in an era where it seems like for every problem there is an app, and sometimes I wonder if there is an app.lication also to maintain our humanity. But, jokes aside, this is a topic that I take very seriously. I believe the secret is to remember that technology is a tool, not an end. It's like a chef's knife: in the right hands, it can create a culinary masterpiece; used badly, it can make quite a mess. So, the challenge is to ensure that technology always serves humanity, not the other way around.

One of the things we do at ART AG is promote what I like to call 'technology with a smile'. With every new product or service we develop, we ask ourselves: 'Will this make people smile? It will make them la a little brighter day?'. If the answer is no, it's probably time to go back to the drawing board. And then, let's not forget the power of customization. In a world of mass production, there is something deeply human in knowing that something was created solso much for you.

Therefore, we try to personalize the technological experience as much as possible, remembering that behind every screen, there is a person with their stories, their dreams and their challenges. Is keeping humanity at the center of the technological universe a bit like gardening? It requires care, attention and, above all, a touch of love. And every now and then, you also need to know how to stop and smell the virtual roses, don't you think?”.

Dialogues on innovation: Vicenza
The Palladian Basilica of Piazza dei Signori in Vicenza, Veneto: the city was the birthplace of the Italian-American scientist Federico Faggin

Andreas Arno Michael Voigt: "Diego, changing the subject, I would like to talk about the masters of the past, those historical figures who marked the path of innovation. I think of personalities like Federico Faggin, a true pioneer in the field of microprocessors. His findings practically laid the foundation for the entire technological world we live in today. What lessons do you draw from giants like him? Is there an aspect of his story that particularly inspires you in your daily work?

Diego De Maio: "Andreas, talking about Federico Faggin always makes my eyes shine. It's incredible to think about how his insights have shaped the very fabric of our technological reality. Looking at his story, there are several key lessons that I try to carry forward in my work and in the vision that guides Augmented Reality Technology AG. First, Faggin teaches us the value of intellectual audacity. In his journey, he often had to navigate uncharted waters, without a precise map to rely on.

This ability to advance in the dark, guided onlyso much from the compass of one's own curiosity and vision, is something I try to instill in our entire team. It's that courage to say, 'What if there was another way to do things?', that often leads to the most revolutionary discoveries. Another fundamental aspect is perseverance. The road to innovation is full of obstacles and failures, and the story of Federico is no exception. However, it is her tenacity to pursue her vision despite the challenges that were presented to him, which ultimately led to success. This constantly reminds me that the path to real change is never linear and that every failure is simply a step towards the final goal. Faggin also teaches us the importance of multidisciplinarity.

His training was not limited to electrical engineering alone; he spanned a wide range of knowledge and interests. This holistic approach to learning and problem solving is something we deeply value at ART AG. We believe that the most innovative solutions emerge at the intersection of different disciplines, from technology to art, from humanities to economics. Perhaps, however, the most inspiring aspect of Faggin's story is his ability to look beyond the technology itself, towards its human and social impact.

It wasn't justso much to create the first microprocessor, but to understand how this could transform society, improve people's lives and open up new horizons of possibilities. This awareness of the human impact of technology is at the heart of everything we do at Augmented Reality Technology AG. Every day, we strive to create technologies that not onlyso much that push the boundaries of innovation, but are also designed with a deep respect and consideration for the individual and the social fabric in which they fit. If you think about it, Andreas, looking at figures like those of Faggin, we remind ourselves that innovation is not just a question of circuits and codes, but of vision, courage, tenacity and, above all, humanity. Aeven failures: why not? Are we not the human result of our previous failures what about our successes?

These teachings are our compass, that guides us on our ongoing journey through the vast and ever-evolving landscape of technological innovation.”

Dialogues on innovation: Diego De Maio
Diego De Maio is CEO of Augmented Reality Technology (ART) AG: he lives in Lugano and works in Manno, in the Swiss canton of Ticino

Andreas Arno Michael Voigt: "Diego, I would now like to touch on a topic that I feel is very close to the daily challenges of many innovators: obstacles. In the journey of innovation, there are always 'rocks' along the way. What do you think are the main difficulties encountered today in the field of innovation? And how do you address them at ART AG to ensure that you always remain faithful to your commitment to humanity?”.

Diego De Maio: "Andreas, You ask questions that would each require an actual 500 page essay! You know it: we today live in what is called 'exponential time', where things are not which do not change, but have already changed the moment you pause to become aware of it and therefore the challenges for those who want to innovate are multiple and complex. One of the biggest 'rocks' we face today is undoubtedly the overabundance of information. We live in an era characterized by a constant flow of data, news and inputs of all kinds.

Filtering out this background noise and identifying true innovation opportunities requires a very precise internal compass and a clear vision of what we want to achieve. Another significant challenge is the balance between speed and reflection. The market rewards those who are fast, those who arrive first, but a frantic race can lead to neglecting the human and social impact of our innovations. At ART AG, we try to navigate these waters with an approach that I call 'conscious speed': we are quick to respond to changes, but we always take the time to reflect on the long-term implications of what we do. Resistance to change is another 'rock' we often come up against.

Both within organizations and in society in general, innovation can be scary, it can encounter cultural or structural obstacles. To overcome these resistances, in Augmented Reality Technology AG we focus a lot on communication and education. We involve all our stakeholders in an open dialogue on innovation, showing not only the practical benefits, but also the added value in terms of personal and collective growth. Last but not least, sustainability represents a crucial challenge. Innovating responsibly, in harmony with our planet and its resources, requires constant commitment and a long-term vision.

For us, this means investing in green technologies, promoting sustainable working practices and developing products that not only meet human needs, but is do so in an ethical and sustainable way. To navigate these and other challenges, we rely on a set of values ​​and principles that put the human being at the center. This humanistic approach he guides us not onlyso much in identifying opportunities for innovation but also in overcoming obstacles, ensuring that every step we take contributes to building a future in which technology and humanity can thrive together, in harmony”.

Dialogues on innovation: Diego De Maio
Diego De Maio is CEO of Augmented Reality Technology (ART) AG: he lives in Lugano and works in Manno, in the Swiss canton of Ticino

Andreas Arno Michael Voigt: "Diego, as we near the end of our conversation, I can't help but look to the future. With all this incessant buzz around innovation, where do you think we're going? Is there something, looking at the horizon, that makes your heart beat faster, both with enthusiasm and apprehension?”.

Diego De Maio: "Andreas, this question always makes me daydream. We are undoubtedly in an era of unprecedented transformations, where innovation is not onlyso much it shapes our present but is already designing, if not outlining, then even our future. As I look to the horizon, I see multiple scenarios that fill me with hope but which also raise crucial questions. On the one hand, the advent of artificial intelligence and robotics excites me incredibly.

The potential of these technologies to improve the quality of life, make medical care more accessible and personalized, optimize sustainable food production and open new frontiers in education is simply extraordinary. Imagining a world in which technology frees us from the most burdensome work and allows us to focus on what makes us profoundly human is a dream that makes my heart beat. On the other hand, technological acceleration brings with it ethical and social questions of great importance.

The issue of data privacy, the risk of inequalities amplified by differential access to technology, and the impact on employment are issues that concern me and that require an open and constructive dialogue at a global level. The challenge will be to ensure that innovation is inclusive, fair and respectful of the dignity of every individual. Furthermore, the urgency of the climate crisis requires us to radically rethink our approach to innovation, orienting it towards solutions that are not only sustainable but that actively contribute to the regeneration of our planet.

Seeing innovation as an ally in the fight against climate change is for me a source of hope but also a call to urgent action. So I feel good about itsign with maximum serenity that looking to the future, I am simultaneously thrilled and cautious. The direction we take will depend greatly on the choices we make today as a society. At ART AG, we are committed to being part of the solution, driving innovation that is beyondso much technologically advanced, but also profoundly human and responsible.

The future is a book that we are writing together, and I am confident that, with the right ethical premises and a shared commitment, we can make it a masterpiece of progress and harmony."

Dialogues on innovation: Diego De Maio
Diego De Maio is CEO of Augmented Reality Technology (ART) AG: he lives in Lugano and works in Manno, in the Swiss canton of Ticino

Andreas Arno Michael Voigt: "Diego, before concluding our enlightening chat, I have a slightly lighter but equally important question. For all those courageous innovation explorers who are just setting foot in this exciting, but sometimes intimidating, world of technology, is what would you recommend? In short, do you have any pearls of wisdom to share, perhaps seasoned with a joke that always helps you smile a little?".

Diego De Maio: "Andreas, leaving your mark on the world of innovation, huh? Wellh, the first thing I would say to these intrepid pioneers is: 'Never forget to bring a good pair of shoes with you!'. Seriously, if I had to distill my experience into one piece of golden advice, I would say: 'Be humanly curious.' Innovation begins with curiosity, that spark that drives us to ask ourselves: 'What if...?'. But the real magic happens when this curiosity is deeply rooted in the human fabric of our lives.

It is not enough to ask ourselves how we can do something, but we must ask ourselves why we want to do it and who will benefit from it. Also, remember that error is your best teacher. Don't be afraid of making mistakes, because every failure is simply another step towards success. Think of each mistake as a badge of honor, a testament to your courage to push the boundaries of the known.

And last but not least, cultivate empathy. The innovation that matters, the one that truly leaves a lasting impression, comes from the ability to put yourself in others' shoes and truly understand their needs and desires. So, dear budding innovators, as you embark on this exciting journey, remember to look not onlyso much through the telescope of technological innovation, but also through the microscope of human experience. And, every now and then, don't forget to stop and enjoy the view, because it is truly spectacular.

And if by chance you stumble along the way, remember: it's solso much the universe reminding you to look down and admire the amazing shoes you are wearing!”.

Andreas Arno Michael Voigt: "Diego, allow me to say that this conversation has been a true journey through the depths of innovation, enriched by a human perspective that we too often tend to forget in the hustle and bustle of technology. Your ability to weave humor, humanity and profound wisdom into every response was beyond beliefso much enlightening, but also incredibly refreshing. On behalf of myself and the entire Innovando News staff, I want to express our most sincere thanks to you for sharing your reflections, your experiences and, above all, your indomitable spirit with us and our readers. We believe that your words will be an inspiration to many, both innovation veterans and those who are just starting to walk this exciting path.

Your vision of innovation, deeply rooted in human essence and social responsibility, is a shining beacon in an often stormy sea of ​​technological progress. Thank you for reminding us that, at the center of every great innovation, there is always a beating heart. We are grateful to you, Diego, for making this exchange uniqueso much informative, but also extremely enjoyable. And remember, if you ever decide to reinvent that coffee machine again, di ensuresrI'll also make you a good cappuccino!”.

Dialogues on innovation: Andreas Voigt and Diego De Maio
Andreas Voigt and Diego De Maio: dialogues on innovation