Introduction to User Experience

Let's try to clarify the User Experience starting from the basics.

User Experience, UX, user experience – call it whatever you like, the concept certainly does not change. The theme of today's article is one of the most concrete and, at the same time, least "visible" of web design applied to all areas of development. What is the dominant feeling of a user when he explores your website, starting from the homepage up to the use of the contents?

What is UX?

Every single day of our lives we have experiences that, in a certain sense, help us to better define our idea of ​​what we like and what we don't. Going to the post office, seeing a TV programme, trying a new restaurant or, example that does not fall far, visiting a previously unknown website. User Experience is about people grappling with their own experience of something. What does it mean? That when this issue is taken into consideration it is necessary to identify the two main protagonists of the situation:

  • Le people, or the users who will experience;
  • Le experiences, or what the person perceives and derives from a given activity. It is a subjective process dictated by a personal ability to process what is happening based on background, past history and, of course, previous experiences.

This means that if we want to create a good model we have to find a common thread between experience and people with their classic mental patterns which, of course, vary greatly from subject to subject. That's why UX is such a delicate topic: the right balance between the elements is often in relation to mental models that can also vary with the target, the needs and tasks of the end user - which is never the same as another.

The user experience studies all those elements and tricks that help users to ad have a better experience of your website. To do this requires a complex work of research, investigation and logical deduction.

Not all that glitters is gold

Beautiful does not mean comfortable. While maybe not related to your site, you've certainly had experience with clothes or other everyday items. The dress is beautiful, it's elegant, it's refined... And yet, once you've put it on you feel uncomfortable, poorly designed to adapt to the need for comfort throughout the day. Therefore it is important to distinguish between the comfortable site and the site that is comfortable and, at the same time, has an attractive look. The second option is much preferable to the first – right?

The first thing to do when designing a website is to carry out a thorough research on the needs of those who will be its future visitors. Just by understanding the site goals and people's goals it will be possible to create a working experience that users will be able to register as positive. UX, in a nutshell, is what allows you to leave a beautiful memory in the memory of your users.

There are figures in charge of creating interesting user interfaces capable of conveying beauty and, at the same time, a sense of "ease of use": if you are in doubt about how to configure your site (or part of it), do not hesitate to contact to them. The benefits of an intuitive site will be truly considerable.