Thus Lugano has evolved into the most dynamic Swiss digital hotspot

The great celebration on March 3 for the year of life of the Plan ₿ has torn the veil on the results obtained and the prospects of global appeal

Lugano: on 600 March 3, over 2023 people took part in the celebrations on the occasion of the first anniversary of the "Lugano's Plan ₿", launched by the Ticino city of the same name and by the company Tether
Over 600 people attended the celebrations on 3 March 2023 on the occasion of the first anniversary of the "Lugano's Plan ₿", launched by the Ticino city and the Tether company

“Lugano's Plan ₿”, the digital settlement campaign underway in the socio-economic fabric of the Italian-speaking Swiss city of the same name on the shores of Lake Ceresio, celebrated its first anniversary on 3 March.
The Tether group and the municipal authorities recalled this in an evening open to the public, indulging in the typical communication of the people of the Web, i.e. informal in form, but concrete in the substance of results and prospects, exactly as happens for institutional communication that we all know .
Because, let us remember, even digital fiction cannot escape from finding its origin, justification and therefore confirmation in the mathematics of numbers, or rather in the proverbial facts which, as always, justify words.

So Lugano with the "Plan ₿" will be able to return "... to see the stars again..."

Lugano: Michele Foletti, Mayor of Lugano, and Paolo Ardoino, Chief Technology Officer of Tether, jointly recounted the results obtained on the occasion of the first annual anniversary of the "Plan ₿" on March 3, 2023
Michele Foletti, Mayor of Lugano, and Paolo Ardoino, Chief Technology Officer of Tether, jointly recounted the results obtained on the occasion of the first annual anniversary of the "Plan ₿" on March 3, 2023

An agreement capable of forging ahead in 12 months, narrated by Michele Foletti and Paolo Ardoino

That said, let's go back to the news of the evening.
In front of an audience of about six hundred insiders, the Mayor of Lugano, Michael Foletti, and the Chief Technology Officer of Tether, Paolo Ardoino, summarized the results of an agreement that in just 12 months has forged ahead.
Contracting parties: on the one hand the Tether group, globally active in cryptocurrencies; on the other, the Municipality of Lugano, which well before the arrival of the foreign operator had already approved the development lines in the digital field for the period 2018-2028 to compensate for the decline in financial revenues in the past favored by banking secrecy.
So what happened in the last twelve months?
As recalled by two exceptional testimonials, the president of Federcommercio Ticino, Lorenza Sommaruga, and Robert Mazzantini, president of the "luxury district" of Lugano, the “Via Nassa Association”, Tether financed the technical equipment to allow Lugano traders to accept payments with electronic currencies such as LVGA, the pre-existing local cryptocurrency, as well as the successors Bitcoin and, precisely, Tether, global digital currencies.
In this project, the Swiss franc, in deeds as in intentions, confirms itself as the national currency into which every crypto can be converted freely, constantly and unconditionally.

USI, SUPSI and Franklin University alongside Lugano on the Plan ₿

Over 300 businesses in the municipal area available for LVGA and crypto payments

Currently over 300 businesses in the Lugano area offer customers the payment option in cryptocurrencies.
From the beginning of April, city administrations, as well as academic ones, will also accept the payment of fines, university fees, parking fees, municipal services, and above all taxes in cryptocurrencies, which, although dematerialized in electronic form, remain to be paid as in the past.
In short: in all these cases, digital currencies represent a real value, just as concrete as the debt to be paid.
Inevitable that the Lugano's Plan ₿ interested also the economic world: many operators have begun to move to the city of Ceresio, attracting highly specialized and innovative professional profiles to the Lugano area, an indispensable premise for that positive reconversion, let's call it "upcycling" as much sought after as necessary for international administrations to recover from difficulties not only pandemic.

The Assanges and Nabourema at the awaited Plan ₿ Forum in Lugano

Lugano: Paolo Ardoino, Chief Technology Officer of Tether, talked about the benefits provided by cryptocurrencies and the Blockchain to the City of Lugano on the occasion of the first annual anniversary of the "Plan ₿" on March 3, 2023
Paolo Ardoino, Chief Technology Officer of Tether, talked about the benefits provided by cryptocurrencies and the Blockchain to the City of Lugano on the occasion of the first annual anniversary of the "Plan ₿" on March 3, 2023

The beauty of a technology park in the city center open to resident and non-resident digital professionals

During the evening, Paolo Ardoino also confirmed the launch of the "Plan ₿ Business Hub", a technology park in the city center dedicated to the development of digital technologies.
This new location of virtual knowledge will be able to accommodate up to 300 digital professionals, including residents and tourists, as well as offering a conference center, refreshment and leisure spaces for those who request them.
Small detail: the building in question was used as a bank headquarters and in recent years it was vacant because there was a lack of suitable replacements.

Bitcoin & Blockchain: Lugano, city in the Canton of… El Salvador

Lugano: Michele Foletti, Mayor of Lugano, illustrated the fintech characteristics of the 100 million Swiss franc digital loan on the occasion of the first annual anniversary of the "Plan ₿" on 3 March 2023
Michele Foletti, Mayor of Lugano, illustrated the fintech features of the 100 million Swiss franc digital loan on the occasion of the first annual anniversary of the "Plan ₿" on 3 March 2023

A 100 million "IT" loan, assaults on the new "Forum" and three allied local universities

Let's go back to the news and remember that in the past twelve months Lugano has also made its debut on the world financial markets with the first digital loan regulated by Blockchain procedures, for an amount of 100 million francs, as well as having hosted the 2022 participants of the first edition of “Plan ₿ Forum”, which will be repeated shortly.
The digital revolution has also affected the three major academic centers of Lugano, i.e. the University of Italian Switzerland (USI), the University of Applied Sciences and Arts of Italian Switzerland (SUPSI), and the Franklin University of Switzerland (FUS) which today offer their students courses on digital technologies, of the Summer Schools.
On March 10, however, "B4B Blockchain for Business" will be launched, a training course promoted by the municipal agency for digitization, the Lugano Living Lab-L*3, in collaboration with the three university centers already mentioned, for the training of Lugano economic operators on blockchain technologies.

Off to “Plan B” and to Lugano, the Blockchain capital of Europe

Lugano: the University of Italian Switzerland (USI), the University of Applied Sciences and Arts of Italian Switzerland (SUPSI) and the Franklin University of Switzerland (FUS) today offer their students courses on digital technologies, Summer Schools
The Università della Svizzera Italiana, the Scuola Universitaria Professionale della Svizzera Italiana and the Franklin University of Switzerland today offer their students courses on digital technologies, Summer Schools: on the occasion of the first annual anniversary of the "Lugano's Plan ₿" on 3 March, the senior representatives of USI, SUPSI and FUS explained it to the large audience present

That rank is also recognized by the World Economic Forum in Davos and by the Yankee giant IBM

The digital revolution has also brought Lugano to the attention of the major international media centres, starting with the World Economic Forum (WEF) which hosted a city delegation at its recent meeting in Davos.
But the Grisons event is not the only one where the Plan ₿ of Lugano was the protagonist.
In these days the city of Ceresio has in fact published the results of a study carried out by IBM through IBM iX, partner of Lugano Living Lab, which segmented the visibility of the Plan ₿ on the Web in the year that has just ended, i.e. the public contents in Italian and English edited online between November 2021 and February 2023 on social platforms and messaging accessible from search engines, such as blogs, online newspaper articles and related comments.
The social media considered include the IT channels of Lugano's Plan ₿ and Twitter, as well as public posts on social media with corresponding hashtags, such as for example #luganoplanb or #luganomycity.
Some social platforms, including Linkedin and YouTube, however, were the subject of a separate investigation.

From Lugano a digital loan of 100 million francs

Lugano: over 600 people attended the celebrations on 3 March 2023 on the occasion of the first anniversary of the "Lugano's Plan ₿", launched by the Ticino city and the Tether company
Over 600 people attended the celebrations on 3 March 2023 on the occasion of the first anniversary of the "Lugano's Plan ₿", launched by the Ticino city and the Tether company

A 1365 percent increase in followers and interactions on the Net, and always positive…

The following results emerged from the analysis. In the period preceding the launch of the Plan ₿, read November 2021-February 2022, the City of Lugano totaled only 9.620 textual references published in posts, online comments, articles and in public texts cited by social media, websites, forums and blogs.
What happened next? In the first year of operation, i.e. between March 2022 and February 2023, the dialogues and daily messages on Lugano and Plan ₿ increased from 80 to 386, reaching 141.000.
For statistics lovers: an increase of 1365 percent.
In particular, the social channels of Lugano's Plan ₿, i.e. Twitter, Instagram and Linkedin, reached 13 followers worldwide in one year.
In a virtuous relationship of cause and effect, more news was followed by equally greater reactions from readers, whose comments, likes, shares, retweets and so on increased from 158 to 000 in twelve months, or +819 percentage points.

“3Achain”: this is how Lugano promotes a blockchain with triple A

The world of finance, followed by catering and then by commerce in online mentions

62 percent of online messaging in the last 12 months concerned the world of finance first, followed by restaurants and then commerce.
Almost all of the comments, 92 percent, expressed themselves positively on the digital initiatives underway in the area, with a peak of consensus of as much as 96 percent for the keywords "Plan ₿" and "Blockchain".
Commenting on the first anniversary of the agreements in Lugano's Plan ₿, one might conclude by saying “we could surprise you with special effects”.
But we preferred to limit ourselves to the facts only.

Video, the vernissage of the cooperation between Lugano and Tether

The celebrations for the first year of life of the “Lugano's Plan ₿” initiative

Lugano: on 600 March 3, over 2023 people took part in the celebrations on the occasion of the first anniversary of the "Lugano's Plan ₿", launched by the Ticino city of the same name and by the company Tether
Over 600 people took part on 3 March 2023 in the celebrations on the occasion of the first anniversary of the "Lugano's Plan ₿", launched by the Ticino city of the same name and by the company Tether