At NOI the start-up becomes a woman: "In Bolzano to improve the world"

Innovative and "pink" SMEs in South Tyrol: from "Arxax", which converts trucks to "green", to "FF Cosmetics", of pharmacists attentive to hormone cycles

Female start-ups at NOI Techpark in Bolzano: Arxax (Elham Hassanzadeh and ELizabeth Mc Namara) and FF Cosmetics (Francesca Peggion and Fabrizia Grimaldi)
Female start-ups at NOI Techpark in Bolzano: Arxax (Elham Hassanzadeh and ELizabeth Mc Namara) and FF Cosmetics (Francesca Peggion and Fabrizia Grimaldi)

Since July 2022, the start-up incubator of the NOI Techpark in Bolzano can count on two new and promising teams.

Arxax and FF Cosmetics, young companies founded and managed by women, have in fact just been confirmed by the admission commission and will enrich the network of 1.000 researchers, students, companies and start-ups that animate the South Tyrolean innovation hub.

South Tyrol heimat of digitization and sustainability

Female start-up at NOI Techpark in Bolzano: Arxax by Elizabeth Mc Namara and Elham Hassanzadeh
Female start-up at NOI Techpark in Bolzano: Arxax by Elizabeth Mc Namara and Elham Hassanzadeh

Elham Hassanzadeh and Elizabeth McNamara for hydrogen road transport

The story of Arxax began a few years ago during a holiday in South Tyrol.

Elham Hassanzadeh, studied in Cambridge and Oxford, manager of the energy sector with executive roles from the Middle East to Europe, former consultant to the World Bank, was spending his holidays in Valle Isarco when, observing from the window of his hotel the Brenner motorway with its endless convoys of trucks, has set itself an objective: to support logistics companies in converting their fleets to clean energy, focusing in particular on hydrogen.

Today, three years later, that idea has become a start-up.

Elham Hassanzadeh and Elizabeth McNamara, Head of Business Development and Marketing, develop digital solutions for the green conversion of transport companies and infrastructure planners.

“In South Tyrol we have found the ideal breeding ground for our business idea. Along the Brenner motorway axis it is in fact possible to intercept the logistics companies operating throughout Europe, our end customers, and at the same time it is possible to count on valuable skills and contacts. NOI Techpark is a Hub that clearly stands out from comparable structures in Italy for the level of its support and innovation services”, the two explain.

“We want to develop our technology in Bolzano and then spread it all over the world”.

Fusion Grant, research for companies and the Bolzano area

Female start-up at NOI Techpark in Bolzano: FF Cosmetics by Fabrizia Grimaldi and Francesca Peggion
Female start-up at NOI Techpark in Bolzano: FF Cosmetics by Fabrizia Grimaldi and Francesca Peggion

From Francesca Peggion and Fabrizia Grimaldi ad hoc cosmetics to "follow" the hormones

The second young female company that is going to increase the Start-up Incubator is FF Cosmetics.

Founded by pharmacists Francesca Peggion and Fabrizia Grimaldi, who dedicate their research to the influence that women's hormonal fluctuations have on the skin, lifestyle and emotions, the company produces, first in Italy, customized cosmetics for female hormone cycles.

Also in their case, the aim is to further develop the products, the business model and the financing strategies thanks to the NOI network.

“We arrived at NOI Techpark through lvh.apa and from here we hope to give the right impetus to our company”, say the two founders.

In Bolzano a Faculty of Engineering is a source of innovation

The Black Monolith and the nearby water tower of the NOI Techpark Südtirol/Alto Adige
The Black Monolith and the nearby water tower of the NOI Techpark Südtirol/Alto Adige

Hubert Hofer: “Quality is also the result of new female-led companies”

Thus the number of start-ups incubated at NOI rises to 30, which thanks to the interaction with research institutes, companies and universities, work to improve many central sectors of the South Tyrolean economy, such as tourism, mobility, agriculture, energy efficiency and clean energy.

“South Tyrol is increasingly turning into a hotbed of innovative business ideas. In the incubator we help start-ups to develop their idea further, to network with partners, mentors and investors and to access possible local, national and EU funding. We are proud of their quality, which not surprisingly increases with the growth of new companies founded and led by women", reports Hubert Hofer, deputy director of the NOI Techpark and head of the incubator.

At the top in the USA the paper packaging of South Tyrolean apples

The NOI Techpark in Bolzano explored on the wings of a drone

Female start-ups at NOI Techpark in Bolzano: FF Cosmetics (Fabrizia Grimaldi and Francesca Peggion) and Arxax (Elham Hassanzadeh and Elizabeth Mc Namara)
Female start-ups at NOI Techpark in Bolzano: FF Cosmetics (Fabrizia Grimaldi and Francesca Peggion) and Arxax (Elham Hassanzadeh and Elizabeth Mc Namara)