What makes you a real brand? The 4 clues on the right path

What makes you a real brand? The 4 clues on the right path

Branding is a line that combines the first steps with the last ones with good ability to explain them, tell them and remember them with affection and enthusiasm

Branding is a fundamental element of a company's positioning
Branding is a fundamental element of a company's positioning

Everyone loves to refer to their company as if it's business personal branding were an established part of the development work. In short: as if everyone should somehow already know it. And if that's true just the test of time can irrefutably demonstrate that you have managed to give life to a brand, know that there are some useful clues to understand if you are on the right track.

There is no expert who can quickly look at your website and tell you: yes, you have a brand on your hands, congratulations. The matter is less obvious than that, which is why we come to your rescue with what might be 4 valuable clues.

Brand positioning? Organic and consistent

The first requirement of a brand is to designing a digital ecosystem capable of positioning itself on the web in an organic and consistent way. In short, positioning on the market is not an obvious thing, nor a foregone conclusion. To position yourself you need to know who you're talking to and do it in the most understandable way you know. You will need to be able to differentiate your marketing proposition in such a way as to be able to detach yourself from the competition, because if you offer products similar to those of your competitor, the difference will be the way you sell your product. The storytelling it is a very effective strategy that allows you to create an exciting and gratifying narrative not only for the company, but also for its future customer, who, by making a purchase, will be able to feel part of a larger team.

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Branding is the process carried out by companies to differentiate their offer from similar ones, using distinctive names or symbols

Branding is the process carried out by companies to differentiate their offer from similar ones, using distinctive names or symbols. This galvanizing procedure is naturally possible only if you know your target, and are able to communicate your idea effectively behind the product. Brand positioning is not just a matter of SEO techniques and mechanics forced by algorithms: it is a construction that lays its foundations in your ability to give value not only to the product, but also to your own brand. From here, in fact, the next step. What we all say we have, but which underneath is perhaps the most difficult point to reach.

The question of brand identity: who are you and why?

Identity exists and we all have one. What makes the difference in terms of pure marketing is the way your identity can be… identified. You're right, it sounds like a bad pun, but so be it. In short: we all have words, and we all have a nice logo at our disposal and perhaps even a website project. What will distinguish us from all the others is the way they can represent you when you have something to say. In short, graphics and aesthetics have something to do with this clue, but identity is more. Everything is fine behavior that we hold with our customers and with our products must be consistent with the values ​​we have set ourselves. In short: much more than what you show.

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Branding is a sort of unbearable lightness of being
Branding is a sort of unbearable lightness of being

What drives a person to shop with you?

It is difficult to analyze this indication from a purely objective point of view, due to the simple fact that in all probability it is a behavior that emerges over time. You can claim to have successfully built and consolidated your brand when people buy from you not only for the price or quality, but for the simple fact that they recognize your name and trust you. Here she is confidence. This is a very delicate and precious dynamic: if the customer trusts you, price and quality, while remaining important factors, will not become so primary. People are willing to spend a few euros more for the serenity of a brand they know and on which they know you can rely.

Do people have expectations of your brand?

Even this index is not directly detectable, but can be inferred from the reviews and comments that people leave around the web, and they concern you. People who want to buy a product from you will be much less swayed by the price and will expect something from you. Give yours plans for the future.

You can claim to have a brand, therefore, if people come to ask you something about what will be in the future, about projects in the pipeline, about upcoming news. Here it is: personal branding is an invisible line that connects your first steps to the coherence of the last ones with an excellent ability to explain them, tell them, remember them with affection and enthusiasm. It's a message to share with people who believe in the values ​​of your product.

Branding is the process carried out by companies to differentiate their offer from similar ones, using distinctive names or symbols
Branding is the process carried out by companies to differentiate their offer from similar ones, using distinctive names or symbols