From the sea to the digital museum: Archeoplastica is saving the planet

History of the initiative launched in Ostuni by Enzo Suma to clean up the Apulian beaches and soon became a global viral phenomenon

a waste collection organized on the beach
Some people collect trash from the beach

Plastic waste that arrives from the sea and turns into museum pieces: Archaeoplasty it is all this and more. An innovative and ingenious project that prompts us to reflect and is doing its part to save the planet.

The idea, born from Enzo Sum, was born with the aim of cleaning up some Apulian beaches from the waste that ends up in the sea every day. A way to raise awareness about the issue of pollution which has turned into a real viral phenomenon.

Because among the waste that is found, classified and displayed by Archeoplastica there is everything and it is possible to find objects that even date back more than half a century ago.

Exhibiting them in exhibitions means first of all showing how long it takes to dispose of them and how, once they arrive at sea, they remain there for many years.

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The Archeoplastica project: a museum to save the planet

We cannot talk about the genesis of Archoplastica without mentioning its creator, Enzo Suma.

A man deeply tied to his land, Puglia, and engaged for more than ten years as a tour guide in the splendid Ostuni.

Convinced of the need to preserve the environment and aware of the damage caused by human intervention, in 2018 he began working to raise awareness of the issue of plastic pollution.

And it was during one of the many collections of waste organized on a beach that had an intuition: to create Archaeoplasty.

Thus, little by little, the beached and collected objects have enriched the collection of a virtual museum. The first was a spray can with the price, still clearly legible, imprinted on the package and in lire. A sign that he had been in the water for more than fifty years.

From there a work started that never stopped, with finds that can also be dated between the sixties and eighties and which always arouse great amazement. In fact, anyone who sees photos of plastic waste is surprised to see how the packages, after years, are still in perfect condition.

Today the Archeoplastica collection includes a bit of everything, from sunscreen bottles to detergent bottles, from balloons to lighters, straws and toothbrushes.

Plastic objects in front of which the erosion of the sea and the sun have been powerless.

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plastic waste on the beach
A beach polluted with plastic waste

The power of social media for a new awareness

Archeoplastica is not just an intelligent project, but a real social phenomenon. It has indeed a fanbase quite broad with thousands of followers on TikTok, Facebook e Instagram.

Users interact, comment and above all offer concrete help to date plastic objects. A new way to talk about environmental education and pollution.

In addition to social media, people can view the exhibits by visiting the virtual museum of Archaeoplasty.

On the site you can analyze the objects found, while there is no shortage of live exhibitions, created thanks to prestigious collaborations.

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So the way of talking about pollution has changed

Archaeoplasty undoubtedly represents an innovation and a different way of dealing with a delicate issue such as that ofpollution in our seas.

The aim is to make people think about an increasingly incorrect management of the end of life of plastic objects, abandoned in the water and destined to remain there for years.

A way to understand how even a small gesture can mean so much.

On the other hand, to change things, you don't need glaring gestures, sometimes it's enough to put into practice even small actions that can actually have a great value.

For example, start and recycle waste more carefully, choose not to use single-use packaging and pass this awareness on to others as well.

In the belief that each of us has the power to change things and to save - if we want to - the planet.

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the museum of ancient beached waste created by Archeoplastica

a woman collects a bottle at the beach
A woman collects a plastic bottle returned from the sea