FC Lugano promoter of innovation unveiled at Cinestar

The bianconeri presented the 2023 projects and explained how a managerial approach is a premise and not a consequence of sporting results

Lugano Calcio: Martin Blaser is the Chief Executive Officer of the Lugano Football Club: on 17 January he attended the presentation of the particularly innovative 2023 programs at the Cinestar multiplex
Martin Blaser is the Chief Executive Officer of the Lugano Football Club: on 17 January he attended the presentation of the particularly innovative 2023 programs at the Cinestar multiplex

“Success is not a property. It is only a rent and the fee must be paid on a regular basis".
It is with this sentence from Hansi Flick, already multiple champion with Bayern Munich and current coach of the German national football team who, at the Cinemastar of the city of Ceresio, the Lugano F.C he recently presented his last six-month report to the media and fans and anticipated the strategic plan for the current year.
Facts not words. Planning and strategy. Long-term vision. Managerial approach as a premise and not a consequence of football results.
Pay attention to the financial situation to better appreciate the market increases, and remind the public that in any case it is the enthusiasm of the collective, even before the administrative hierarchy which, as a general rule, must animate every sports company, including football.
The CEO highlighted this in his presentation Martin Blaseraccompanied by the sporting director Carlos da Silva, and by the coach of the Juventus team Mattia Croci-Torti.

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In the sign of continuity, the renewal of the coach until June 2025

The latter confirmed the extension until 30 June 2025 of the contract as coach of the Lugano selection.
Blaser also stopped to illustrate the guidelines of the Ticino club for the coming months.
In the corporate field, business development, "FC Lugano and its management are carrying out development projects in the sports field and beyond", began the Juventus manager, who continued as follows: as regards the “value, the public profile of the FCL company, the management has promoted a corporate culture focused on customer relations and on improving the efficiency and timeliness of interactions with the public at all levels; in addition, we remind every employee that it is value creation that remains as a corporate priority for our club".

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Sponsorships at 117 percent and growing numbers on all fronts

Over the last six months, sponsorships have recovered and overtaken the expected target, and now stand at 117 percent, beyond the level of recovery established by the full percentage of 100 percent.
Ticket sales grew from 1150 to 1363.
Subscriptions reserved for sponsors amount to 206 units, free ones reserved for employees at 163, free ones at 43, and so on up to a total of 1735 units.
"These data"Blaser added, “they will also be used to calculate the development of the FCL project in four years, when the new sports arena will be completed”.
In anticipation of this temporal objective, towards which all the company's efforts are directed, Lugano FC's strategy is also reinvented as a planning site in parallel with the building sites that will revolutionize the area currently occupied by the old Cornaredo stadium.
Finally, let us recall some of the traits that will guide the programmatic development of in the next weights LFC: initiatives for the benefit of the local area, youth, amateur and women's football; the launch of digital transformation activities; the logistical and technical reprogramming of training plans.
And finally, the arrival of expert nutritionists from FC International of Milan, Inter.

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Lugano Calcio: Mattia Croci-Torti is the coach of the Lugano Football Club: on 17 January he attended the presentation of the particularly innovative 2023 programs at the Cinestar multiplex
Mattia Croci-Torti is the coach of the Football Club Lugano: on 17 January he attended the presentation of the particularly innovative 2023 programs at the Cinestar multiplex