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Gamification: it is the use of elements borrowed from games

Gamification: what it is and how it strengthens the user-business relationship



]It's time to dispel the myth that video games are only for young men and women.
Although it is statistically recognized that a boy or girl accumulates over 21 hours of gaming by the age of 10.000, it is equally true that, according to a study on users in the United States in 2021, video games are a universal phenomenon.
In fact, the report revealed that as many as 2,8 billion people around the world are gamers.
What exactly is meant by gamification?
Simply put, it is the art of applying elements of video games into non-gaming contexts, such as websites, online communities, or even everyday business processes.
By intertwining challenges, rewards and competitions, such as points, badges and leaderboards, gamification increases stakeholder engagement, motivation and loyalty.
Gamification can be the glue that binds the corporate Purpose and its Community, another fundamental attribute of Exponential Organizations.
The gamification trend has been boosted by Web3 technologies.
With the advent of Blockchain, Smart Contracts and NFTs, the field of gamification has indeed expanded.

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urban cable cars: Mexicable

Urban cableways: this is how green mobility passes from the sky


The "urban ropeways", once exclusive to mountain peaks, become an efficient, sustainable and pleasant way to move around the city too

Sustainability: wind farm in the desert

Sustainability: the United Arab Emirates (and not only) protagonists of 2023


The unexpected commitment of the Persian Gulf Federation for a "greener" tomorrow and the comparison with other countries: let's take stock…

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