Towards Digital Humanism: analysis of a revolution with redemption

Here's how AI will transform work, unleashing human creativity and creating a future of employment full of emotions and opportunities

Digital Humanism: the jobs of the future will be those that will be able to stir emotions to be shared, which have become the new engine of the world
The jobs of the future will be those that will be able to stir emotions to be shared, which have become the new engine of the world

It is fascinating to witness a revolution in progress and imagine its future developments. For decades now, we have been experiencing this digital transformation which today seems to have reached one of its most advanced phases with generative AI available to everyone.

At the same time, like any self-respecting revolution, it can be disturbing for those who are afraid of changes and fear of not keeping up, of losing the tranquility of "It's always been like that", of no longer being useful, especially in the world of work.

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Digital Humanism: there are those who are afraid of changes and fear not keeping up, losing the tranquility of "it's always been done this way", losing usefulness
There are those who are afraid of changes and fear not keeping up, losing the tranquility of "it's always been done this way", losing usefulness

Wrong questions: the real challenge is how jobs will change

One of the questions that people ask themselves most often in this period is, in fact, “Which professions are destined to disappear?”.

I tried asking him Bing co-pilot and it made me laugh that he cited a study from Oxford University from 10 years ago. Prehistory. If this is the degree of refinement and updating of AI analyses, we'll be fine for a while longer.

Chat GPT, although Bing should in theory use the same technology, it is a little more imaginative and tries to make more modern and relevant examples.

In reality, it seems like a useless and poorly posed question to me. Rather, I would ask myself how every profession is destined to change thanks to generative AI.

Given that I am an incurable optimist who deeply loves the human being in all its facets (not surprisingly, I have chosen to follow my passion to deal with human resources or, better yet, with the people who determine the destiny of every company ), and the innovation and human creativity that is expressed at its best in this digital revolution, I see enormous wonderful potential for anyone who knows how to seize its infinite opportunities.

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Digital Humanism: whether it is a photo on social media, an ecological cause, a conscious purchase, a travel experience, everyone escapes isolation
Whether it's a photo on social media, an ecological cause, a conscious purchase, a travel experience, everyone shuns isolation

Not everything we do has human added value

If we observe a company as a unique, organic system, in which every task should serve to achieve its intended purpose and objectives, not everything we do has an actual human added value, let's be honest.

And this is one of the main reasons that lead people to frustration at work and in recent years to mass resignations.

Now, think about how much precious time and energy are wasted carrying out useless tasks, such as manually compiling the eternal Excel sheet, dating back to the dawn of time and inevitable in every company.

Among other things, even when Excel was born, it was said that it would eliminate many jobs and, instead, we all see how many it created and how this gave rise to the precious world of Analytics.

Or, think about how many hours you spend lining up the figures of yet another PowerPoint presentation.

How many precious data lost in crazy archiving of the old management system “What a problem if we change it, the company will stop”.

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Digital Humanism: one of the questions that people ask themselves most often in this historical period is "which professions are destined to disappear?"
One of the questions that people ask themselves most often in this historical period is "which professions are destined to disappear?"

Digital Humanism: new era of dialogue with computers

The digital revolution did not begin last year with ChatGPT and all the thousands of AI-based applications created immediately afterwards, but it has been underway for some time.

It's a shame that companies, especially medium and small ones, struggle to make the most of it and keep up with new things, because every new program has a high cost, requires IT technicians to implement it, learn how to use it, feed it with data in an orderly manner, extract data in a comprehensive and useful way.

Well, I see this as the latest extraordinary evolution that allows us to bring order, facilitate and accelerate this process of corporate digitalisation, because it can finally be used with a tool that is as ancient as it is within the reach of every human being: dialogue.

The real revolution is precisely this: thanks to the NPL, today anyone can speak to a computer in simple language, have a dialogue and obtain clear answers even for those without computer programming skills.

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Digital Humanism: failure to achieve company objectives is one of the main reasons that lead people to frustration at work
Failure to achieve company goals is one of the main reasons that lead people to frustration at work

The revenge of logic, thought and rationality on technology

Thus opens the era of Digital Humanism, the redemption of language, logic, thought, rationality on the computer with which we interact.

Many think that the professions of the future will be technological, IT, engineering and will undoubtedly continue to be useful for creating new programs and developing existing ones, but I believe that the bulk of the work that was once the prerogative of technicians will be carried out directly by computers, which humanists they will be able to ask the right questions in a language known to all of us for millennia, no longer abstruse.

Each of us today, therefore, should ask ourselves this question in our daily work: is there a program, an application that is able to carry out this specific task better and faster than me?

If the answer is yes, then it is clear that the human added value must be used elsewhere.

We can finally free ourselves from all those boring, repetitive tasks that only waste our time by learning to ask the right questions to the tool that frees us from that task that is now useless to us.

They are programs within everyone's reach, often free, easy to learn, on which we can practice and then propose their introduction into the company.

Of course, here there is a problem of costs, of protection of corporate intellectual property, but it is a separate chapter, to be taken into consideration to find the best tool, and this is not the place, but it does not detract from the potential that opens up for the work of each of us.

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Digital Humanism: workers must be able to express all their potential and creativity, creating an environment of true corporate well-being
Workers must be able to express all their potential and creativity, creating an environment of true corporate well-being

Beyond the prompt engineer: emotion as an element of value

Therefore, the ability to ask the right questions to AI will not be so much a new profession, but rather a new skill that each of us will have to possess as soon as possible in every profession, exactly as we have learned to use the PC and the various computer programs that they are useful in our profession.

The fascinating and now highly sought after Prompt Engineer is perhaps destined to have a short working life, when AI becomes a tool that each of us will use on a daily basis.

It could perhaps have the same usefulness as an IT expert who we ask to write us an e-mail.

This is why I talk about Digital Humanism, because what will become essential again will be the content of that email. What do we have to say and why do we say it?

What questions will we be able to ask the machine? Will we learn again to write correctly to make ourselves understood?

What logic will we use to analyze the answers? What inferences will lead us to ask further questions?

What doubts will arise when faced with the answers to delve deeper into the reasoning based on the repetitiveness of the algorithms? What capacity for discernment will allow us to evaluate the ethics of a statistically prevalent response compared to a fairer alternative?

What creativity will be our true added value while we dialogue with the computer? What insights will pave the way for new ideas and solutions?

But above all, what emotions will we be able to convey to other human beings with our work?

This is the world unattacked, and I presume unassailable for a long time to come, by artificial intelligence: natural emotions.

That unconscious and continuous dialogue between our senses and our mind that moves humanity,

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Digital Humanism: digital transformation today seems to have reached one of its most advanced phases, with generative AI within everyone's reach
Digital transformation today seems to have reached one of its most advanced phases, with generative AI within everyone's reach

Sharing Capitalism: moving emotions and creating connections

We witnessed, like it or not, one of the most unique and rare social experiments in the history of humanity, two years of forced isolation.

We may not have come out better or worse, but we certainly came out different.

Today we are more aware of our being social animals, of the strength of our private desires, of the importance of interconnections on a global level, of the priority of daily well-being that cannot be renounced and cannot be postponed, of the foolishness of individualism with which we deluded ourselves into thinking we were superheroes without needing anyone.

What many movements, whether mass or marketing, have in common, in fact, is the desire to share, always and in any case.

Whether it is a photo on social media, an ecological cause, a conscious purchase, a travel experience, there is an urgent need to no longer feel isolated, at least virtually.

We try to give a purpose to our existence that goes beyond the task we are carrying out, to feel that all our activities can somehow be shared to escape the isolation in which we felt lost.

Marketing experts are happy with this Sharing Capitalism, but what I would like to underline is the importance of this necessity in the new era of Digital Humanism.

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Digital Humanism: we need to invest in Artificial Intelligence tools that can free all workers from boring and repetitive tasks
We need to invest in Artificial Intelligence tools that can free all workers from boring and repetitive tasks

Investing in Digital Humanism: feelings and business success

So, if you ask me which professions I see thriving in the near future, they are precisely those that will be able to stir those emotions to be shared and which have become the new engine of the world, because no artificial intelligence is yet capable of doing so, and perhaps it won't be never.

It is no coincidence that human resources management is finally becoming central to corporate business again.

It is no longer limited to mere personnel administration, but oriented towards stirring people's passions, attracting them, motivating them, involving them, making them feel good, giving a purpose to their daily working life to make them feel part of that organic uniqueness corporate, which only when coordinated and passionate reaches the hearts of customers and increases productivity and turnover.

If I were an entrepreneur, therefore, today I would invest in all those AI tools that can relieve their workers from boring and repetitive tasks, I would aim to put them in a position to express all their potential and creativity by creating an environment of true corporate well-being, at a deep cultural level not a superficial employer branding.

I would give them a purpose that can excite them and that can excite their customers in the most shared way possible and I would enjoy the results of this wonderful new era.

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Digital Humanism: it is no coincidence that human resources management is finally returning to being central to corporate business
It is no coincidence that human resources management is finally becoming central to corporate business again