5 secrets to creating content worthy of the name

The creative streak is important and should never be underestimated, but it is also true that in the more than tested universe of contents there are writing formats that work better than others.

In this article we explain not only how to create an eye-catching article that captures from the first lines, but we will also show you some old trick of the trade to start writing today.

Writing for the reader (and therefore also for search engines)

If you don't have a really interesting topic to start talking about the topic, don't rack your brains: get right to the point. The user likes it and there is almost never a need to get lost in useless chatter. An article that works, that appeals to users and above all to search engine rankings, gets to the point without digressing, doesn't get lost in flights of fancy that don't get right and immediately tells you what you want to know. Bam.

Unsolicited information (on family status)

No one looking for the trifle recipe really wants to know about the time the webmaster of the recipe site cooked it for Aunt Abelarda, or how her day is going: a 300-word block of text all gluttonously to scroll towards all the way down to the crux of the matter: what are the ingredients you need to buy at the supermarket? And how do you put them together? Storytelling can provide a good cap to the article only in case it closes the distance between reader and author and provides a really interesting experience on the topic. Don't you have anything interesting to say? Better try another attack.

The beginning

Attack your article as you would attack an answer you know you know well. With pertinent, well-exposed and above all direct information. Start with a sentence that allows you to establish a direct connection with the user, a sort of direct line to what those looking for the information you are writing might be experiencing.

If you are undecided on where to start, start with a question, or by presenting a recurring problem in the topic you are dealing with. Don't be afraid to show the reader that you've found yourself in the same situation and indeed, show him that you managed to get the information you needed and are now ready to share it with the whole world, in a simple and easily usable way.

The 5W rule

Are you undecided about how you should process the topic? Need to give full context to the topic of the article? Make it so that the user can identify with the initial question and know that you know exactly what he needs, and by continuing to read he will find everything he needs to know about it.

The 5W Rule:

• who (who)
• what (what)
• when (when)
• where (where)
• why (Why you must read)

it is the perfect way to create the right ecosystem for the user, arranging the information within the text in a clear, fast and direct way.

The classic organization of information is managed in an inverted pyramid:

1. Crucial information: Your article is the last the user will need to look up on the topic. Explain to him why and give him a comprehensive overview of the important information.
2. Argumentation: in this phase of the text, usually located in the middle of the article, the topics touched upon in the initial part are developed, and the user finds everything he needs to know in full.
3. Additional information: in the concluding part of the article, the author introduces new points of view and new information on the subject, providing the reader with information that is not exactly requested, but which completes an exhaustive overview.

Afraid to copy? To look too much like the others?

Just because the skeleton of any good article tends to look alike doesn't mean what you're doing could cause the impression that you've been copied. The advice we like to give to all novice authors (and those who have decided to delegate the work to expert hands) is to rely on proven methods, at least in the initial phase of the work. Getting familiar with the medium and working with passion and, above all, with perseverance, will help the writer to form an idea and a unique voice, which along the way will compose truly unique and, at the same time, complete texts.