The corporate blog is one of the most valid tools to increase the sales of an e-commerce.

Original and quality content, designed to please both search engines and users, in fact stimulate visibility and conversions. Let's see what are the opportunities offered by a blog for those who sell online and the golden rules for creating effective posts.

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3 good reasons to add a blog to your e-commerce

The main advantages of a corporate blog for an e-commerce concern undoubtedly
the ability to climb positions on Google. However, having an information space also has important repercussions on the relationship with customers, on their perception of the brand and on our global communication strategy. Here are 3 good reasons to support online sales with a blog:

1. Improve organic positioning

As we have already seen when talking about copywriting, theSEO optimization of content is essential to reach the first places on Google. Being able to count on informative articles, and in line with our target's searches, means getting views and earning the trust of real and potential customers. THE blog posts are simpler to position compared to product pages and allow you to convey traffic in a natural way.

2. Create a relationship with users

One of the main limitations of online commerce, compared to the traditional one, is the lack of human relationship. The company blog allows you to recreate the customer-seller relationship, increasing the warmth and pleasantness of purchases. As? With contributions capable of expressing competence and personality, distinguishing you from your competitors.

3. Increase your social media shares

Equipping e-commerce with a blog means having your own content, ready to be shared on social media. Proposing (and re-proposing) a specific insight to those who follow us is an excellent way to do link building and focus attention on a particular product.

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How to create effective posts for your company blog

If you think you have all the credentials to complement your e-commerce with a blog, there are some rules to keep in mind to maximize content performance.

Talk to your audience

Every marketing strategy must start from the analysis of the target and its needs. Before writing, always think about who you are addressing and what results you want to achieve. Only in this way will you be able to choose the most effective themes, formats and tone of voice.

Create added value

A blog works when it manages to inform, excite and simplify life. Study the competition's moves well. Knowing the mistakes and good practices of competitors is the first step in filling any gaps and publishing useful and engaging content.

Invest in SEO

The choice of keywords, the writing of the pieces and the optimization of the extra-text elements (images and links, for example) are precious allies for being found on Google. Blog posts are easier to position than product listings, but they need to be done professionally.

Avoid the advertising approach

Transforming a blog into a banal promotional space means undermining its authority and usefulness. Users are bombarded with advertising and sniff it from a distance. A successful blog must offer solutions and generate value, without ever losing sight of the ultimate goal of conversion. The purpose of each post is to satisfy curiosities and stimulate new ones, accompanying users in the collection of information, up to the moment of purchase.

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