The theme of the SEO audit it is perhaps one of the most delicate of the SEO tools available to websites. The term "SEO Audit" refers to a scanning operation that evaluates and reviews the contents of an online project, site or blog, to highlight potential errors, short circuits or technical problems concerning the site's performance in terms of positioning on search engine.

Your site does not rank well on Google and you don't know why? You need to do an SEO Audit to correct any issues related to the technical aspects of what you have created. There is nothing wrong with it and everyone does it: the SEO Audit saves your life.

What is an SEO Audit?

Audit is one independent evaluation that allows you to evaluate a project with precision, professionalism and objectivity, establishing whether the criteria set above are indeed at the benchmark level. In the SEO industry, audit is a general, technical and diagnostic analysis of the website which is carried out by specific software and allows you to understand the state of your project, if it is healthy or if it has critical issues that compromise its effectiveness on search engines.

Is your site not competitive? Run it through an audit process to find out what the problem is, without having to turn into Sherlock Holmes to guess at possible issues.

The SEO verification allows you to understand what are the weak points – and also the strengths – of your site, with the precise aim of helping you correct any incorrect strategies that you are pursuing due to lack of information, by mistake or because perhaps not you are up to date with the ways of the new algorithms.

Una SEO check it can imply that some of the content on your site isn't as effective as you'd think. It goes without saying that you need to correct them, update them, transform them. The SEO Audit is not a last resort for a site about to be buried: it is an extraordinary tool that allows you to carry out a consistent and continuous SEO strategy, increasing the organic traffic of your site - that is, the one coming from the good positioning of the pages on the search engine.

SEO Audit: Take your bad website to the doctor

There are many online resources that allow you to make gods, free or not SEO audits online able to identify any problems and help you solve them effectively. The online SEO tools identify the most well-known positioning factors of a site and apply them to yours, making a benchmark to understand if what you have done exceeds the minimum parameters of best practices. With these tools they will come to you report images that lack the ALT attribute, an absent or poorly executed sitemap, user experience problems or 404 errors, broken links, mobile usability as well as loading speed and many other tricks, small or large, which put together make a big difference in terms of positioning.

The SEO checkup of the audits analyzes the Onpage SEO, the html code and also checks for the presence of possible duplicates, an operation to be performed cyclically to avoid redundancy problems Again in the SEO area, it is possible to improve already published texts, so as to find out if they are only the main keywords or even the long tail keywords were found.

What do I use to do a good SEO Audit?

To make a SEO audit online with all the trappings, we recommend using the SEO Spider by SEOZoom, a tool integrated in the suite that allows you to perform all the fundamental scanning processes in a short time, and in a very effective way. Or, even better, we advise you SEMrush, perhaps in our opinion, together with SISTRIX extension one of the most effective and complete tools to do a proper SEO Audit. Or, contact a good professional, who is always the best choice.

Once the audit operation has been carried out, you will be notified, one by one, of the errors to be verified and you will be able to choose how to correct them so as not to go against your editorial guidelines, while maintaining a high level of attention on the important parameters.