The complete guide to writing and managing content for the web

Copywriting. Quality content. Content marketing. Storytelling. Words that have become commonly used in recent years and are now part of the daily language of developers, SEOs, bloggers and insiders. It all stems from a very specific need, transferred from paper to digital with important changes: communicate to the public the value of its services and products. In fact, it is still the texts, alongside the images, that decide the success or failure of a project. Despite the widespread belief that Internet users are listless and indifferent to reading, in the face of facts, when it comes to deciding whether to book a room, buy a pair of shoes in an ecommerce or even download an ebook, the needle of the scale rewards pages and sites with captivating text in target with the potential customer.

But what are the characteristics of a good text? Difficult to answer unequivocally. A lot depends on the goals we set ourselves. To date, the most requested contents are the static pages of the site (see Home Page, About Us, Services, etc.), blog posts, articles in the news section and even product descriptions within the appropriate tabs of an eshop . A multiplicity of contents that must be created from time to time from scratch avoid duplicate content problems and penalties by search engines. Usability is very important, ie the model and format offered to the reader. No to flashy colors, no to different fonts in the same text, no to dynamic elements that distract the user. Better to opt for a clear and pleasant subdivision of the elements, with title, subtitle, paragraphs and call to action where the problem is presented and the right solution is offered. This is the only way to respond to the needs of those looking for information on Google!

THE IMPORTANCE OF SEARCH ENGINE OPTIMIZED TEXTS

And just about Google, it's good to keep in mind that in many web projects you need to stand out from the competition and ensure that the user finds our site at the top of the results. In this sense, the text plays an essential role: Google, but also Bing, Yahoo! and other search engines follow semantic logic, for which the keyword, or key word, is the first parameter considered to decide the positioning of the page and the relative website. In other words, if a site, blog or e-commerce site hosts optimized pages or articles, the chances of reaching the top positions in correspondence with interesting searches for that specific business, they increase exponentially. Vice versa, a site poor in content or, even worse, with texts copied from other sites or translated in an approximate way, is a site destined to end up on the second, third or fourth page and, consequently, to receive far fewer clicks. Only one well-placed text can guarantee hundreds of monthly visits for years to come, all for a negligible economic investment!

WHO SHOULD TAKE CARE OF TEXTS AND COMMUNICATION?

Alongside the graphic designer, the social media manager and other figures who are indispensable today for creating and managing a digital project, the role of the copywriter is at least precious: it is he and only he who knows the secrets of writing for the web and can lead a business in building a strong and credible communication. In addition to dealing with mere writing, the web copywriter (or digital copywriter) works on drafting the editorial plan for blogs and news sections, coordinates the activities of the social media manager for the publication of content on Facebook, Twitter and other channels, hires influencers and bloggers to write guest reviews post promotional articles… in short, the modern copyist is no longer a simple laborer but sets himself up as an all-round professional, whose title – content manager – underlines the function of administrator of digital and non-digital contents. Space therefore for the advice of a good copywriter, the only one able to follow online and offline communication and convey the values ​​of a brand towards the public and the locality of reference. Our experts are ready to guide you in the world of copy: if you want information or need a free quote for drafting texts, articles and web pages, all you have to do is contact us without obligation via email or telephone. Let yourself be conquered by real promotion professionals!

Do you have talent? Do you want to write and really commit yourself and are you interested in finding a job as a Copywriter? Know that You can find work on Jooble !!!