Photogallery, the electric flagship "tuned" by Nick Knight
The English fashion photographer has reinterpreted the BMW i7 through the stylistic features of Forwardism and the happiness for the future it brings
For the launch campaign of the new i7, the BMW Group enlisted the collaboration of British artist and world-renowned fashion photographer Nick Knight.
The new all-electric flagship from the Munich-based manufacturer ushered in a new era of driving pleasure and individual mobility in the luxury car segment.
La BMW i7 "full electric" was immortalized by Nick Knight in a unique series of images and videos according to the artistic paradigms of "Forwardism", the artistic trend that describes the joy of seeing and feeling the future even before it is created.
This concept consists of constantly questioning and challenging common conventions in order to have the best possible experiences and create a better future.
The result of this photo shoot is a series of expressive, sensual and equally aesthetically innovative images that overturn the classic visual habits.
The photographs and videos seem painted with light and take the viewer into a colorful world of new possibilities and emotions.
The innovative “artistic combo” between the BMW i7 and… Forwardism
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