Google Adsense: What Do Websites Know About You?

Do you have a Google Account? Shall we make two? In 2021 we can basically consider it normality. If I told you that there is a service of Google Adsense that collects all the information of your movements on the Internet, and has learned through how you behave how old you are, what work you do, what is your level of education and what are your personal tastes? Do not be scared. The reality is that all big techs do.

The substantial difference is that the Mountain View company does not hide it (and neither does Facebook, to be precise). And from Adsense you are able to delete your data, if what you see is not to your liking. Let's be clear: sometimes it's convenient to have targeted sponsored ads on you. But the issue of privacy is important and essential, and everyone experiences it as it should be.

Il upcoming iOS update will allow users to choose, for each individual application used, whether or not to share usage data. Preventing sharing means keeping a precious treasure trove of private information to yourself. A godsend for the user. A small problem for the big information giants, who will no longer have access to user behavior to build highly profiled tools.

All the data that we provide while using a smartphone or computer is used by those who sell advertising designed to be in line with your search habits. If you are a clothing enthusiast, it is very likely that the sponsored messages you receive are from shops that sell clothes that appeal to your tastes. Your smartphone doesn't read your mind but watches, silently, everything you do when you're online.

This decision by Apple has raised quite a few eyebrows in the Facebook team, which has already put its hands forward by specifying that the collections for the next quarters could probably decrease. After all, Apple is not the only one that has already adopted similar expedients to block cookies and trackers, making sure that users' browsing is infinitely more private.

Public opinion splits: on the one hand there are people extremely annoyed to do a Google search on scented candles and find their Facebook feed completely clogged with similar advertisements. Likewise, there are those who prefer to see suitable advertisements which, sometimes, can even be useful or in any case of some relevance to our research objectives.

What everyone is asking is: what do big techs know about us? They just know I like candles or they really know everything Everything what am i looking for? Regardless of the desired level of privacy, the Google Adsense page allows you to have a very realistic overview of who you are in front of this search engine.

For example, I'm a copywriter and every day I look for information on not everything, but everything, I have one Adsense page very confusing indeed. From financial results to the results of football teams, through body creams and much, much more.

Here you really find everything: everything that crossed your mind to search on Google has been recorded here. If in the case of many platforms such a thing is absolutely restricted to the administration, Facebook and Google they help you understand what they know about you. And this opens up a broad discourse on privacy on which we could dwell a lot. How fair is profiling, but more importantly, should it be legal? The alternative could be a highly privatized world where advertising is 'one size fits all', but doing so would risk paying for other services that are now free. After all, the money has to show up somewhere, right?