Thanks to fashion, the first interconnection in the world of Metaversi

Fashion enters the Metaverse with a completely renewed quality and has chosen the stage of “Elle active!” in Milan to present itself to the general public.
The two days dedicated to the world of women's work organized by the Hearst publishing group hosted Perla, Antonia and Margherita Alessandri from the footwear manufacturing company 3JUIN to present the great project that saw them land in the Metaverse.
The initiative of the Hearst group, born eleven years ago in Paris to later expand in Europe and Asia, aims to offer ideas, advice, concrete tools to work better to female students, company women, those who have lost their jobs, those who has left, those who are looking for it, those who want to make a change in their path or start a new one.
As an example of innovative and successful entrepreneurship, Simon Zanette, CEO of Hearst Digital, interviewed the three sisters during a Masterclass dedicated to new technologies applied in the business environment, to get to know the details and reasons that led them to choose Advepa to build a functional Metaverse for their business .

When the Metaverse is told by the same… Metaverse

The Alessandri sisters: "The landing in the Metaverse frees creativity and storytelling"

“The Metaverse is the new way through which it will be possible to meet and go shopping, and it represents an important business opportunity for fashion and luxury. Hence the decision to face this new challenge alongside a partner like Advepa”, explains Pearl Alessandri, CEO of the 3JUIN brand.
Antonia Alessandri, digital communication manager, echoes her: “The landing in the Metaverse frees creativity and storytelling, with the possibility of engaging a young audience in target with the brand. A new frontier with unlimited possibilities”.
Margherita Alessandri, production and distribution manager of the brand concludes, who has no doubts: "It is necessary to create unique experiences and the watchword is undoubtedly 'immersivity': we believe in innovative strategies that focus on the customer, increasing trust between consumer and brand".

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Created an "official link" landing page towards the "Swiss Virtual Expo"

Ilaria Vanni, Head of PR of Advepa, intervened alongside the three sisters who own the 3JUIN brand to explain the present and future challenges of the Metaverse, together with the genesis of the virtual showroom.
Browsing the 3JUIN Metaverse it is possible to handle and observe, through your avatar, the footwear you like best.
In addition to admiring the shoe collection, it is also possible to enter the offices of Perla, Antonia and Margherita Alessandri and interact with them.
Even during the pandemic period, the 3JUIN brand was able to implement its turnover by 20-25 percent, focusing on phygital and off-line channels.
Now, thanks to the 3D technology offered by Advepa, it launches quickly towards the Web3, to reach and arouse the curiosity of its customers.
For Advepa it is the 21st Metaverse made in 5 years.

An even more complete and more Swiss “Swiss Virtual Expo”.

But that's not all, because with this "parallel universe" the Advepa company has announced a great revolution.
Within the family made up of four Advepa Metaverses it will now be possible to navigate freely with your own avatar.
The collaboration with 3JUIN connects the virtual footwear store with "Swiss Virtual Expo" and with Advepa Eventi, which is the platform where you can watch events and live TV formats.
The connection is possible thanks to a fourth Metaverse, which is the landing page for all the others, a real "landing point" for the other Metaverses.

Photogallery, a journey inside the "Swiss Virtual Expo"

Rossano Tiezzi: "Thousands of square meters to meet colleagues and explore contents"

In short, a revolution within a revolution. "We are proud of the new Metaverse dedicated to the world of footwear created from the idea and freshness of the 3JUIN brand", has explained Rossano Tiezzi, Director of Advepa.
“For us it is a pleasure to contribute to the growth of young and brilliant companies such as Perla, Antonia and Margherita. Thanks to the new Metaverse that we presented in Milan we have reached a new milestone, which is to unite four Metaverses and make it possible to pass from one to another with your own avatar. Basically, thousands of square meters to explore to meet colleagues and learn about many contents”.

Video, the "Swiss Virtual Expo" usable from 15 October 2021

Cristina Giotto: "Proud to unite people, companies and organizations across borders"

"Being part of such a large and prestigious Metaversi network is a source of great satisfaction for us", he claims Christine Giotto, President of ated-ICT Ticino and well-known creator of the “Swiss Virtual Expo”.
“Today, more than a year after our official launch, we are proud to have become a sort of bridge to connect people, companies and organizations across geographical borders. Currently, in 'Swiss Virtual Expo' there are hundreds of Swiss companies that are experimenting with different formats and opportunities to get in touch with other professionals and publics, which by age, culture and approach to innovation are naturally predisposed towards immersive technologies”.
And again: "On the other hand, if 80 percent of the careers that will exist in 2030 have not yet been invented and many of these will be on the frontier of the Metaverse, it becomes essential to oversee these environments, creating virtuous networks".

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Ilaria Vanni: “A valid tool, which increases human communication skills…”

“We often wonder which way the Metaverse will go. We at Advepa already know it”, ha sottolineato Ilaria Vanni.
“It needs to meet companies that make the real economy. Only in this way will we dispel the false belief that the virtual is in contrast with the real. The Metaverse is just a valuable tool that enhances human communication ability. Companies, but increasingly also institutions, need new ways to meet market demand and it is important that the Metaverse creates business, trains and connects people", concluded Ilaria Vanni.

Video, Advepa's virtual offices for remote work