How much does SEO really cost for your website?

The cost of search engine optimization is a hot topic that will never cease to raise questions: why should you pay for it?

Often we are asked a question that, in reality, has nothing strange, especially for those who come from a world that has nothing to do with positioning on search engines. How much does SEO cost? Sector specialists might be a little perplexed by such a question, while good sellers would be ready to say that it always costs very little.

SEO, just like social media marketing and all other forms of advertising, doesn't come cheap. However, it is always possible decline the aspects according to your budget, obtaining results that vary according to the services chosen and the offer proposed. In other words, as with all operating sectors, it depends.

Someone will tell you that the basic principles of SEO are also known by webmasters, and that the creation of content it's not such a complicated job. It's not, if you know how to do it. And it's not if you know what you're talking about, you have the perseverance and the skills to do it. SEO requires updates, patience, attempts: qualities that pay off.

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Some say SEO is free!

Certain. Actually everything is free, if you think about it. If you know how to install your own boiler, you may not call the technician. If you know how to make bread, you don't need to buy it at the supermarket. Yet there is always one substantial difference between those who know how to do it and those who do it for a living: long-term competence. No, SEO is not a service that can be seen. It's not like a nice logo or a Facebook post. SEO is a subtle art, a precise technique, and even if you don't see yourself… you can feel it.

SEO, in other words, is a investment. Of course, being as they say "practically invisible", anyone who is not too convinced will tell you that it is a waste of money. SEO isn't flashy like a newsletter, it's not dazzling like a carousel of images. Yet without one search engine optimization strategy, we can say that today there would be no more digital strategies for companies worthy of the name.

La competition of every single page, every single topic, every single keyword, is very high. If you've tried homemade SEO, you'll realize it right away: positioning yourself on Google is difficult. And every company that wants visibility through search engines must arm itself with best tools possible not to fall too far behind. Appearing among the results of the SERP is a physiological necessity for all companies, both B2B and B2C.

You can have the best business site possible, but if the SEO structure doesn't work, there is little to do. Because no one will see it anyway!

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What do SEO expenses depend on?

To figure out what kind of budget you want to allocate to your SEO you're going to have to ask yourself some smart questions. For example: what kind of site do you need to optimize, and what results do you aim to achieve? The best possible results come at a price, and they cost a lot. What is needed besides content optimization?

You may want to improve your site's SEO by:

• Increase the readership of your blog and improve the personal branding
• Make a brand known by creating your own brand awareness
• Consolidate a brand and retain a customer
• Increase organic traffic to improve lead rates conversions

Remember that SEO is not a one-time job that you apply to a piece of content and can then be forgotten. SEO isn't either the only activity to do in the event that a live site has already been positioned very badly for some time. The reason? Simple, the positioning problems could be structural.

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Are there cases where SEO is not needed?

Yes, SEO isn't necessary when the product you want to sell or the brand you want to launch is one of a kind and doesn't really need to be positioned. An example? In the event that you sell 20 euro T-shirts, it is very likely that your priority is not to get first on Google for the T-shirt target. Your online goals will have to be different and above all concern brand awareness.

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Be wary of professionals who promise to place all of them the pages at the top of the SERP. It is impossible to make such a promise. If you find a promotional package that promises you to achieve maximum results for a one-time fixed fee, you should consider walking away from this individual immediately.

The best way to get a good quote, as always, is to contact professionals or established advertising agencies, asking targeted questions and knowing what you want. We leave promises to lovers, okay?

Innovando has been involved in SEO dissemination for many years and has heard of all colors. Is there any experience you would like to share with our team to better understand the costs of modern SEO?

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