Artificial Intelligence is (also) a revolution in photo editing

Reflections on how the advent of AI, between verisimilitude and copyright, must preserve the authentic relationship between innovation and human value

Photo editing: two models, real and invented respectively
Side-by-side black and white images of two models: on the left, a real photograph; on the right, an AI creation

For those who have specific and certified experience in a decisive sector, it is always worth sharing some profound reflections on the impact that theArtificial intelligence, now known by all by the acronym of AI, exercises on each of us.
In the world of photo editing, an industry that I have the honor of serving as CEO of Digital Area, a leading agency in Italy and abroad with offices in Milan, New York and Los Angeles, the same thing happens.

That permanent leap of faith in Christopher Nolan's cinema
Actors on Strike: Defending Authenticity and Creativity Against AI

Photo editing: Andrea Villa is CEO of Digital Area
Andrea Villa is CEO of Digital Area

A vulnerability to individual creativity and at the same time to group collaboration

THEAI is bringing a profound revolution in photo editing.
What once required hours of work by professionals with years of experience can now be accomplished in minutes thanks toArtificial intelligence integrated into tools like Photoshop.
This democratization of tools is undoubtedly promising, but it also entails a radical change in the industry.
However, as we embrace these new possibilities, it is important to reflect on the possible negative consequences.
Individual creativity, the group collaboration and even the very meaning of humanity could be called into question.
It is crucial that this transition is regulated to preserve the balance between innovation and human value.
A recent Californian legal case established that jobs created withAI they are not automatically protected by copyright.
This decision represents a significant precedent for the entire industry and prompts discussion on how to address the challenges ofArtificial intelligence.
I raise concerns about the distorted use that can be made of manipulating images or creating false content.
Thanks to 'autonomous learning ofIA, challenges such as overlapping five fingers on each hand have been overcome.
This raises the crucial question of how we can distinguish between what is authentic and what is manipulated.

Locarno Film Festival: with Maja Hoffmann innovation is in power
The Battle of Morat will be the largest digital object in the world

Unprecedented deception scenarios, halfway between Isaac Asimov and “Terminator”

The era of fake content is already upon us.
Instagram pages populated by non-existent models and real women manipulated with AI filters so realistic as to confuse the attentive observer: all this opens up a scenario of unprecedented deception.
How can we distinguish between what is authentic and what is manipulated?
This underlines the need to carefully evaluate the ethical aspects related to the use ofArtificial intelligence.
As the industry rapidly evolves, I reflect on the broader implications.
Collaboration between AI e human creativity it can lead to surprising results, but it is essential that technology remains at the service of humanity.
In conclusion, I admit that the future is uncertain but I invite the industry to reflect on the implications.
It is essential to embrace evolution, understand the challenges and guide the path ofArtificial intelligence in photo editing towards a sustainable future and ethically responsible.
We are witnessing a cross between the imagination of Isaac Asimov and the possible apocalypses of “Terminator”.
It is a challenge that requires wisdom and caution, but it is also an opportunity to create a better future…

In the "Lady Unveiled" the enigmas and transformations of Raphael
The future is phygital, and fashion brands are leading the way…

Photo editing: two models, respectively invented and real
Side-by-side black-and-white images of two models: on the left, an AI creation; on the right, a real photograph