A new ethical film about Lionel Messi in collaboration with Bitget

A few days ago, a new film about internationally recognized footballer Lionel Messi was announced.

The work aims to inspire everyone to push themselves beyond their limits and seize life's opportunities, turning challenges into stepping stones to success.

#MakeItCount 2024, an unprecedented cinematic work, is a testimony to the fundamental values ​​that Bitget, the crypto exchange sponsor of the initiative, and the Argentine footballer hold dear.

It's about perseverance against all odds, that all progress builds on itself, and that you have to maintain a positive mindset no matter what.

The film shows Lionel Messi's determination since childhood, overcoming adversity to become the GOAT footballer, with continuous progress and a straightforward approach to achieving his goals.

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Grace Chen, CEO of Bitget, explained his communication choice with conviction: “Both Messi's story and our growth serve as a reminder that greatness is not achieved overnight, but through persistent determination to make it count. As we continue the #MakeItCount campaign, in 2024 we will continue to strive to inspire individuals, both in the football and cryptocurrency industries and elsewhere, to pursue greatness, as no dream is too big to be achieved."

And yet: ”Together with Lionel, we are pleased to bring cryptocurrency to a bigger global stage and drive the mass adoption of crypto and blockchain technology.”

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Lots of solidarity and Football Challenge events in emerging markets such as LATAM, SEA and Türkiye

Following the new Messi film, the exchange also plans to host on-site Football Challenge events in emerging markets such as LATAM, SEA and Turkey, where local communities are very passionate about football and cryptocurrency adoption.

Additionally, the two parties will explore collaboration in the field of charity under Bitget's Blockchain4Youth CSR initiative, which is dedicated to empowering younger generations to embrace Web3 and Blockchain, while improving their knowledge of digital assets .

Bitget partnered with Lionel in October 2022, becoming the legendary South American soccer player's sole cryptocurrency exchange partner.

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