Podcast, "when sustainability rhymes with competitiveness"

September 30, 2021

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Podcast, "when sustainability rhymes with competitiveness"

The words of Jenny Assi, SUPSI teacher, to launch an innovative Interreg Italy-Switzerland project on corporate social responsibility

The SMART project logo (Sustainable Strategies and Responsible Business Models in the Cross-Border Territory)

Valuing the cross-border territory as an area that makes of the economic sustainability, Commitment ed of environmental tourism byfirm a distinctive element and of competitive advantage: this, in brief, is the challenge of SMART, an acronym for Sustainable Strategies and Models of Responsible Companies in the Cross-Border Territory.

An initiative Interreg Italy-Switzerland to which the SUPSI participated in collaboration with the Department of Finance and Economy (DFE) of Canton Ticino, Chamber of Commerce di How to Live Aligned with e Lecco, Confindustria Como andLuigi Bocconi Commercial University.
The main objective of the project, the promotion of social responsability of the companies in two territories; a very popular topic in economics and business, symbol of changeor towards a new concept di entrepreneurship capable of combining the economic result with the social and environmental impact.

Students during a lesson at SUPSI organized by the Department of Business, Health and Social Economics (DEASS)

Stay competitive and get the best market opportunities

The respect of human rights, attention in choosing sustainable raw materialsi, the promotion of well-being of employees are therefore just some of the now essential dimensions for companies that aim to remain competitive and obtain the better opportunities of the market.
But what exactly are they? the advantages for companies investing in social responsability and in sustainability? How integration these aspects in your business? There cross-border collaboration can help this process?
To present SMART and its peculiarities in a podcast is Jenny AcesSenior Lecturer and Researcher at the Department of Business, Health and Social Economics (DEASS) of the University of Applied Sciences of Southern Switzerland, responsible for the Swiss part of the project.