Amazon SEO? To sell more (but without getting banned)

The policies you face when selling on Jeff Bezos' platform can teach you something about running your own eCommerce business

Last week we talked about how useful it can be to structure the product pages that will appear on SEO Amazon. If it is true that the off page is borne by the Bezos marketplace, all that can be done on page it's up to you, and what you decide to write.

In this second study we are going to see how the Amazon SEO can help you make a difference without necessarily paying for the ads. Then there is another important constraint to respect when choosing to use Amazon: stick to his rulesso don't get banned.

If you're looking for a specific product, you often skip Google and go straight to Amazon. We can consider it an absolute truth and that's not why we're going to downplay the importance of SEO which, in fact, is a set of strategies for optimization on search engines. All search engines, and not just Google.

Can you do a very efficient SEO directly on Amazon?

Amazon: How to build a product page that converts?

The work to be done on Amazon is not that different from what you should be doing in the product data sheets of your personal eCommerce. Those involved in SEO must therefore know Amazon the importance of keywords targeted, coherent and present in all the parts of the text that matter, from the title to the description, passing through the bulleted list.

Together with all those structural elements that would also reward other eCommerce, Amazon brings with it a whole new structure regarding the treatment of client. In short: the marketplace rewards the better relationship between customer and company, and places the products that come from retailers he knows at the top of his SERP they will make them look good.

It is not just about selling quality products, therefore, but also about maintain relationships with customers who ask questions, inform themselves and review. The clear product sheets certainly help to dispel the main doubts about the product and avoid misunderstandings.

How many times have we read a review on Amazon where the customer complained that the size of an item received was too small, when the measurements were clearly written on the card? Here, if this kind of misunderstandings is created in the presence of information, try to imagine what could happen if your product did not have it.

The Amazon community is active and he is not afraid to have its say when it comes to products. Expect the salesperson to be present and answer questions quickly, expeditiously, and clarifying.

Your goal is to put the customer at the centre in a way not unlike what Amazon does. Yes, the same Amazon that in its business model, for years, has drastically reduced advertising costs to invest in customer care and user experience.

Selling on the most famous marketplace in the world means getting a excellent showcase for their products, and get to discover the potential of their communication even faster than it is possible through other means. When you go so fast, it's easy to make mistakes. Can you be banned from Amazon? Yes.

Amazon launches "Made for You", tailor-made clothing for everyone

Amazon: how not to be excluded from the US portal

Amazon, like all self-respecting digital places, has its own rules to follow if you don't want to be kicked out, thus wasting precious time and resources. The general indications, in reality, have nothing extraordinary or innovative.

The first good rule is to avoid proposing scams or writing falsehoods in the product sheet. Lies have short legs, especially on Amazon where people won't send you to tell them. A negative review can significantly mark the performance of a single product. Keep expectations truthful in your texts.

Another thing that Amazon doesn't like are the no responses to users. You may have bought a product on the marketplace sold and shipped by a private reseller or business. The moment the customer contacts you, know that the conversation will go under the careful scrutiny of Amazon, which does not like resellers rude. Likewise, he doesn't like those who respond late and, even worse, make promises of delivery times that they cannot meet.

User criticism is the lifeblood of Amazon, and therefore your products will be scrutinized by many potential buyers accustomed to a high standard of customer care and shopping experience. It goes without saying that you will have to live up to it, or Amazon will notice it sooner and penalize your content. Persisting in certain harmful activities can even result in a ban.

The most famous marketplace in the world cannot afford to host "lazzaroni resellers" who delay with refunds or produce false offers. Disservices are generally punished with removal from the platform. These are less stringent precautions when working on a proprietary eCommerce, but logical enough to be fully included among the best practices that you too should regularly adopt.

Amazon pays you to know what you didn't buy from them

A Current Dilemma: Amazon or Proprietary eCommerce?

If you have the resources and the time, why not both the things? This might seem counterintuitive, especially given the time and effort it takes to set up an online store. The truth is that Amazon is a powerful quickstart for your digital business, and acts as an incubator for its online sales system. Not only does it provide you with a competitively priced platform, but it also helps you showcase your products to as many people as possible, without waiting for your proprietary eCommerce conversions, which will take longer.

Your personal shop will have plenty of time to grow and develop, offer different methods and discounts compared to Amazon and work on a slightly different type of resale from what you offer to the large marketplace. In short: the two activities are not mutually exclusive, provided that you have the time to enhance the ads.

Do you agree with us or do you think that a proprietary eCommerce is always the best solution? What do you think of Amazon's customer care policy, and how do you think it can teach you about customer management? Let us know what you think.

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