New website and renewed graphics for Porsche, the online platform that projects you directly into the world of luxury cars

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To create the new website of Porsche, we at Innovando put ourselves in the same shoes as Ferdinand Anton Ernst, or as it has since been shortened, Ferry Porsche. He claimed that, before he founded his business, he looked around him and couldn't find the car of his dreams: that's how he chose to build it himself.

We decided to infuse this project with the dreams of a man who revolutionized the automotive world forever, and we went so far as to create an online showcase where anyone can dream of getting on board one of these great cars.

Sporty and dynamic like Porsche, to best represent them online

Porsche is innovation, just like us (1)

It is no coincidence that, for its online platform, Porsche also chose Innovando, a company that places itself ahead of all the others for all the objectives it has set for the future. While maintaining a solid foundation in WordPress, the Porsche site exudes timeless elegance, intuitive graphic details and a great desire to experiment with the great opportunities that such a brand has to offer to the world of the web.

Sporty and dynamic like Porsche, to best represent them online

Porsche is innovation, just like us (2)

Porsche has always planned its marketing strategies based not on the present, but on the future. Its sportscars identify the perfect mix between the history and values of the brand and innovation, with an eye to sustainability. From electric cars to digitization and connectivity, Porsche never forgets those little classic details that make a car a comfortable environment, such as ergonomic and comfortable interiors and all the expertise needed to create a luxury car.

In this sense, we at Innovando perceive a great affinity with the Porsche principles that value tools, the possibilities offered by the future of the web and a great work team. That's why we decided to help create a dynamic, sporty and at the same time essential site, perfect for best summarizing the spirit of the brand.

Sporty and dynamic like Porsche, to best represent them online

A new style of communication, for a timeless brand

Innovating not only takes care of redoing the online graphics of its customers, but also takes care of their voice in the world of the web in detail, helping them to position the site on search engines in order to get the best of both worlds: the timeless luxury of an eternal name like that of Porsche, and the avant-garde modernity of the Internet age, where a site like the one we have created manages to make the difference and stand out from all the others.

Sporty and dynamic like Porsche, to best represent them online

Porsche: design and performance

The history of Porsche was born from a dream and a clear goal, which over time has become the sure guide that has led the brand towards its well-deserved success. Porsche, as such, sets itself the goal of getting the best out of everything it engages in: and right from the first day of activity, it can be said that this idea has materialized in the speed and success of a brand that has no left nothing to chance. From everyday cars to sporty models, Porsche has proven over the years that its name can be trusted. Always.

What we have done

Porsche - a real flagship.

Consulting on online branding, design and communication. Consulting and production on the graphic revision and on the online configuration system of the proposed cars. Systems consultancy and data management.