A chiaroscuro itinerary in the "digital DNA of Switzerland"

Confidence in the digital competence of the Swiss population is growing only slowly. More than a fifth of people still feel unable to keep up with technological progress.
However, the benefits of digitization are considered to be high in all areas of life. Willingness to disclose personal data for digital services is growing, despite heightened awareness of cyber risks.
At the same time, satisfaction with digital services varies.

The infographics of the “Switzerlands Digital DNA” investigation by Oliver Wyman and digitalswitzerland (in German)

In July 2022 a very representative survey in terms of socio-demographic criteria

This is, in a nutshell, the result of the sixth edition of the study "Switzerland's digital DNA", jointly published by the international strategic consultancy firm Oliver Wyman and digitalswitzerland as part of "Swiss Digital Days" 2022.
Switzerland's digital DNA online survey was conducted in July 2022.
More than 1.600 people from German-speaking and French-speaking Switzerland were interviewed for the study and a representative group was selected in terms of socio-demographic criteria.

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Currently, 75 percent of the population see the Internet and technology as an opportunity for Switzerland, a stable figure compared to the previous year.
The proportion of people who feel personally unable to keep up with progress remains equally stable: at 22 percent, they account for more than a fifth of respondents.
Respondents see the greatest need to catch up in digital skills in the further development of technology skills, such as coding (44 percent) and the use of new technologies such as smartphones or virtual reality glasses (18 percent). .
This opinion is shared by respondents of almost all age groups.
Only the Over 70 group is different: 36 percent of those interviewed believe they should not catch up in terms of digital fitness.

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In the hotel and restaurant sector, 36 percent still consider themselves unfit

Perceived digital readiness varies greatly by sector: while 15 percent of bankers rank as digitally incompetent, 29 percent in health and social services believe their skills are not enough.
Professionals in the wholesale and retail trade (30 percent) and those in the hotel and restaurant industry (36 percent) rate their lack of digital skills the most self-critically.

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68 percent of those questioned trust the technology of hospitals, doctors and health insurance companies

“The Swiss view technological upheavals with detached optimism”, comments Nordal Cavadini, partner of Oliver Wyman, about the results.
“But so far quantum leaps have almost never been experienced in this attitude”.
For example, according to the survey, only 29 percent feel comfortable trusting big tech companies with their personal data.
Online retailers (36) also don't score well in terms of trust.
On the other hand, there is broad consensus on the use of data by hospitals, doctors and health insurance companies: 68 percent of respondents trust these service providers.
Surprisingly, banks (64) and universities (61) are even more trusted when it comes to sharing data than government and public offices (53).

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Nordal Cavadini: "Despite the cyber risks, our willingness to share data is growing"

In addition to the willingness to disclose data, awareness of cyber risks is growing. 74 percent of respondents believe that the Internet and technologies will lead to an increase in cybercrime. There is a general concern about cybersecurity.
30 percent of respondents said they have already been the victim of a cybercrime or related attack.
“Even if the fear of these attacks is always high, the willingness to share one's data with third parties and to use the services is growing”says Nordal Cavadini.
What might be considered a paradox, Oliver Wyman's partner interprets pragmatically: the perceived benefit outweighs the perceived risk.

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Diana Engetschwiler: “Internet and digitization make lifelong learning easier”

“The willingness to engage in lifelong learning is a constant in Swiss society”, says Diana Engetschwiler, Deputy Managing Director of digitalswitzerland.
According to the survey, 75 percent of the population believes that the Internet and technology facilitate lifelong learning, an approval rating that has remained high for years.
“In Swiss education, however, digitization still lags behind by international comparison. However, the continued integration of digital learning content into education and training is critical to the competitiveness of our future workforce. digitalswitzerland is committed to this, for example in the context of 'Swiss Digital Days' 2022", with the format 'NextGen Future Skills Labs', which brings children closer to digitization issues in an accessible and fun way"Engetschwiler continues.
The fact that digitization will not be a sure success is also suggested by the attitude of 27 percent of all respondents who believe that their working life will become more complicated as a result.

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Banking services convince users: 93 percent use them, 90 are satisfied with them

This sentiment is also expressed in the data relating to the concrete use of digital services and their satisfaction. Digital financial services are far ahead: 93% of the population uses them, 90% of users declare themselves satisfied.
Online shops receive an equally positive response: 90 percent use them, 87 percent are satisfied with the offers.
“Services that are used frequently also score better in favor of users”, concludes Engetschwiler from digitalswitzerland.
“You can see an habituation effect with highly frequented services on the one hand, but also a high degree of customer centricity on the other”.

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