From carbon emissions an innovative running shoe

The shoe factory On presented the first shoe in the world made with carbon emissions and called it Cloudprime.
To achieve this result, the Zurich company has developed a new foam material, made from plastic pellets, called CleanCloud.
It did so together with various international partners: LanzaTech, based in the US state of Illinois, Borealis, with headquarters in Vienna, and Technip Energies, with operational offices in Paris, all companies of which further details can be found in a press release official press.
To produce the pellets, industrial CO monoxide is captured and then undergoes a fermentation process before the carbon is released into the air.

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A midsole daughter of a light and colorless EVA-type foam

With this very light and colorless EVA (Ethylene Vinyl Acetate) type foam, essentially a bioethylene, On produces a midsole for the Cloudprime.
The midsole is everything between the sole and the upper, i.e. the material that cushions and mechanically collaborates in running
“In the future, this bioethylene could also be used for other elements and footwear products,” claims the Swiss company.

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“A future in which every On product is free of fossil elements”

According to the Swiss manufacturer of sports shoes, the vision is focused on "a future in which every On product is free of fossil elements and completely attributable to a circular economy".
And yet: “Holding the first ever shoe made with carbon emissions in your hands is a huge milestone, not only for an industrial company like ours, but for the entire sports sector”.
Five years ago, the company at 190 Förrlibuckstrasse started looking for partners to form a supply chain coalition of the most innovative companies from sectors such as biochemistry, process and material innovations, with the aim of transforming emissions of carbon in running shoes.

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Caspar Coppetti: "We will unlock the full potential of CO sources"

“Fiddling and fitting the first ever shoe made with industrial carbon gas is a giant leap forward, not just for On, but for the entire sports industry”, explains Caspar Coppetti, co-founder and co-CEO of On.
“Imagine what will happen in the future, when we unlock the potential of alternative carbon sources with further research and in collaboration with the best partners”he adds.

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Jennifer Holmgren: “We will reduce the demand for extraction from the ground”

Today, this business association is demonstrating to the world that “Recycled carbon is an asset rather than a liability”, according to Jennifer Holmgren, CEO of the North American company LanzaTech, which specializes in the gas fermentation sector.
The US manager concludes as follows: “As the increasing conversion of pollution into the products we use in our daily lives, we will reduce the need to extract more carbon from the soil”.

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