(Due to its explicit sexual content, this post is forbidden to minors under 18 and is classified XXX Rated. Underage reading is not recommended)

To explain the concept of dilemma in decision-making models, the story is told in which a man wakes up naked in bed with a beautiful woman next to him and a gay man on the other, asking himself the following question: "who would I turn my back on?"

I hear the chorus of sexist and even some voices that silence the example of homophobia: the dilemma remains beyond criticism. Because these cover only the formal, non-substantial aspect of the conflict.
Yes, because the dilemma is a conflict between two needs necessary for the same goal and the way we make decisions is based on the wide range of needs, inclinations and declinations, personal and environmental. So the decision our man takes in bed depends on these factors just listed and which intervene with different levels of priority: he can choose the woman or the man on the basis of his sexual preferences fearing the reaction of the excluded or not excluding anyone; he can ultimately not decide, entering into a stalemate, how he can get up and get out of bed. This is the formal aspect of the dilemma/problem, ie how this situation is described in linguistic terms and this contains the criticisms.

The entrepreneur's dilemma: "driver" or business engine?

The gist of the matter

The substantial aspect instead concerns the superstructure, i.e. the process that our naked man sets up to make the decision, selecting, cutting, copying, pasting, manipulating experiences, memories, pleasure, hate, etc. – in summary the eight simple emotions – to have one or more solutions to which to apply the same iterative process until arriving at the definitive one.
What if we now introduce the time variable? Type: must decide within a total, be it short, medium or long. Then, to complicate matters – never a joy! – bet on the result of reaching his state of grace, the outcome of which is unknown. Needless to talk about risk, its assumption, the genesis of fears, anxieties, various illnesses: they are part of the game in proportion to the narrowest time interval. Imagine then if the outcome is uncertain. And here comes the other story - all English - for which "the pleasure is little, the effort is great and the position is ridiculous!". Last complication: he is on the set of a porn film and a director tells him what he has to do for the camera as well as increase performance and this definitely makes him lose his enthusiasm.

This post is getting perverted. Sure, our man in bed can tell his good testosterone lies, but we know that they don't last long, making promises that maybe fail in the face of some practical demonstration, finding himself, according to an Italian saying, "with one hand in front and one behind" . The film was a box office failure.

Sustainability has the right flavor in the Barilla agribBosco

Out of the metaphor

If you've come this far, it becomes easy to understand the decisions of a startupper, an entrepreneur or a simple entrepreneur: just replace the terms and you have everything in front of you. Thus the man naked in bed is anyone with an entrepreneurial idea; the gay/female are the investments for the enterprise; the decision is which is more convenient and at what price for acceptance/exclusion; the range of needs necessary to support the business objective; the lies being told is the lack of planning, as well as predicting non-market outcomes; the time and return on investment when it is not in short, medium or long term terms; its relative sustainability in psychological, economic and financial terms; the good/bad outcome; the set the market and unfortunately the director is an external consultant who oversees everything.

So here we have reached the apex of the perversion of this post. When top-down, decision-making models are based on sometimes outdated data, misinform with metrics and systems that are out of line with the processes they need to monitor, making decisions that are misleading for the growth of the business, not to mention the consultant/ director who does not capitalize on corporate value.

But this is the trailer for the next film.

And at the “Milan Design Week” innovation wears red cross