Why should you choose Facebook for your business

Today we talk about Facebook and everything you need to know to start a valuable business on this very important social network.

If the blog performs an important communicative function, social media act as a bridge between information and people. They are spaces dedicated to the transmission of messages, emotions, sensations and inspiration, and one of the first platforms for the potential for promoting one's products and corporate values.

We introduce Facebook

In today's article we deal with Facebook, which with its 2.2 billion active users every month in the world certainly qualifies as one of the leading markets for marketing promotion. Facebook was born in 2004 from a software platform written by a certain Mark Zuckerberg, one of the most powerful and influential people of all time.

There really is something for everyone here, and every company looking to expand its consumer market should have a page.

People spend, on average, 8 hours of their life every month on social media. The platform well exceeds 80 million users over the age of 45 and features targeting tools that allow you to reach the recipients most interested in your products. Your page, if well designed and sponsored, will allow you to reach a better audience than you can hope for with other marketing tools, easily reaching contact with the right customer with a low acquisition cost.

Facebook: Is it a waste of time for your business? The answer, however you look at it, is absolutely not! Many companies prefer not to invest part of their resources on this social network or, even worse, make very small investments that lead to a page created with little care and too much haste from an improvised SMM. Why "being there is better than nothing".

Unfortunately this reasoning, still very popular, is not so successful. Facebook's potential, like that of almost all social media, is unleashed by applying three "simple" forces to your business:

  1. constancy
  2. Expertise
  3. Investment

Using Facebook for companies is absolutely useless if you decide to do it "in your spare time". Instead, it becomes a precious resource when you decide to set up your social presence in a strategic and rational way.

A little branding

Facebook and personal branding

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Personal branding in two words

The social world orbits around a scrupulous policy of personal branding. Anyone who hangs out on the web knows that Google likes content made in a certain way and, above all, the material that stands out. This reasoning becomes even more true on Facebook, where to be able to convey your excellent product you must also be able to present it in a way that is different from everything else.

It may seem like an obvious speech, but this is where the reason why is hidden occur, on social media, is not enough at all.

La reputation and online presence they are irreplaceable tools for a business that dreams of pulling out the fateful extra gear.

With personal branding we are not referring to the creation of a brand in the strict sense, but to emotions and the opinions it arouses in the public concerned. These are all those activities that concern your image in the eyes of customers and your (positive) reputation: tricks that make the customer understand the reasons why he should choose you, and why you differ from others in your skills and professionalism.

How can Facebook help personal branding?

When you sell yourself on social media, you're not campaigning for the product you're selling, but for a more abstract concept. An emotion. An opinion. And if there's one place in the world where people like to have opinions, it's social media, especially Facebook. Create an open dialogue with your client, forming a bridge of mutual communication and information exchange and make sure that your editorial plan doesn't just talk about you. You're not the only one in the world to sell those products and, in general, it's not just you: tools like Facebook will help you understand the importance of being perceived by others in the right way.

Here are some tips on how to do this through this great little social media:

  1. Your posts should never be solely about your products, your blog articles and, in general, your services. An interesting page touches on thousands of related topics and exploits the potential of photos, videos and on-page content to create engagement.
  2. An editorial plan made up of links that refer to a site external to Facebook is not forward-looking and, in general, it is not well seen either by users or by the social algorithm. The page could therefore be penalized in favor of others that promote content and entertainment within the ecosystem.
  3. Choose content that is "connected" to the theme of your page and entice users to learn not only about your product, but also about you and your topic. You have to invite them into your world and make them understand that it's not a bad place!
  4. Be constant and live your profile, if possible, every day. Tag influencers in your industry, invite them to test your products or give them space on your profiles. As mentioned, it's not just you: now that you're on Facebook, you're part of a community to which you have to give something in order to receive the deserved attention.

Before starting, ask an expert in the field for a thorough investigation regarding your starting point. That difference is there between the perception that others have of you and the one you would like to see instead? Serious work starts with an honest answer to this question.

How to start using Facebook for your business

The first rule of the Facebook Club is that you can't think of opening a Facebook page with zero knowledge and zero intention of spending money: otherwise, a zero return on investment. A lot of zeros, in short. The company seriously intending to launch itself on Facebook must therefore prepare for a series of steps necessary for visibility, including those dedicated to the sponsorship of posts, the creation of contents, including videos, and the creation of spaces where the consumer can find the product and can get a precise idea of ​​how it works, buying it with a few simple steps.

Creation of the fanpage

The first thing to do when your business approaches Facebook is of course that to create a page, enter the cover, profile photo and all the information necessary to link your identity to contacts and other dedicated platforms - such as your website, blog or other social profile. This activity must be carried out on the basis of accurate market research that can help you identify your target. Because if you don't know who he is, you certainly can't involve him with your storytelling! Facebook business manager is a service that can be associated with your personal profile or your company email and allows you to manage all the more technical aspects of creating a page, from the commercial name to the photo of the logo – or yours! The cover pictures must be 851×315 for desktop and 640×360 for mobile.

At this point you need to enter the basic information, from the geographical location to the times and contact opportunities. Don't forget to also fill in Information about your brand, company history and mission. These are essential fields that allow the customer to get an idea of ​​your goal online, and can help them understand if it is your company that they really need to solve their specific problems.

Now all you have to do is modify the call to actioni.e. the call to action. There are tons of choices available that will provide a direct link to the service you can push further: Contact Us, Send Message, Signup, Send Mail, Call Now, Learn More, Check Out Offers, Book Now, Buy Now, Visit the community… You'll be spoiled for choice.

At this point you can decide to invite your friends to explore your new page, but don't rely too much on this point to get a solid initial fanbase: the people next to you may in fact not be interested in your product or service, and mistakenly push you to believe that "Facebook doesn't work". It's false: your problem is that you need to better target the available fans.

Post creation

La creation of posts it is a very broad topic on which many words have been spent, and which would require a separate study. Posts are the quintessential Facebook page, its soul, and why people will come to love and appreciate your brand. The general rules for creating a post are as follows:

  • Use a winking communication style, captivating and likeable: Facebook is no place for officiality and formalities. Your way of addressing users should always be as direct and simple as possible, with a note of freshness;
  • Not sure what to post? Stimulate engagement with questions, quizzes or interactions that stimulate engagement;
  • Don't be self-referential: your users are not always and only interested in your products, but everything they can do with them and everything related to the reference topic. In short, try to become a collection point for all the surrounding information that can help your users enter your world in the right way.

And above all, create an editorial plan that rocks!

Create an editorial plan that rocks!!!!

The features of the Facebook page

The company Facebook page has a number of features designed specifically for improve your interaction with the audience, making it more and more interesting, engaging and effective. We're talking about sometimes overlooked options that, once set up, can really help get your page out there. Some examples:

  • Publish an event: Are you planning a special opening, a meeting or a live event? Create an event and let attendees confirm their membership.
  • Create an offer on Facebook: Do you have any interesting discounts or offers to present to your users? Let them know with an offer.
  • Facebook shop: this tool helps you to promote your products even more and can be connected to ecommerces based on Shopify, BigCommerce and WooCommerce.
  • Facebook videos: your social media strategy must include videos, don't forget it! Original, well constructed and informative, as well as entertaining.
  • reviews: once your business is well established, open the reviews section and let users give a solid and honest opinion about your business and its capabilities. This tool allows you to gain trust and get the most out of successful transactions.

Sponsorship on Facebook

Post sponsorship is one advertising launch procedure for posts on Facebook. You select a target, configure the main settings and establish a budget that will determine the reach and impact of the campaign. You can sponsor your most successful posts using the Facebook Pixel, an integrated social media tool that allows you to perfect your Facebook Ads. Pixel connects with a code to your site and analyzes it, in order to create a personalized audience for your sponsorships.

Create an audience

Una sponsorship Efficient starts with building an audience that matches your brand characteristics. It is useless for your advertisement on skateboarding courses (paid good money) to appear among the proposals of a 70-year-old person residing on the other side of Italy, and it is equally useless to show a dishwasher to a teenager who has not yet understood that , this strange contraption, does not magically empty itself every day.

The starting point is to examine user interactions with your site and understand what their intentions are towards your website: who added your product to their cart without completing the purchase? From here you can make a series of thoughts on the target of your posts, the tone of voice to use and, finally, the budget to invest.

Each of the activities we have mentioned should be carried out by a communication professional who has studied your sector, and knows how to move to attract the attention of your target people. If you have any other tips for Facebook newbies, feel free to let us know in the comments!

SEO guide

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The SEO Copy, or the SEO copy, if you prefer, should be nothing more or less the trump card of every communicator who engages in digital storytelling.

Writing according to SEO copywriting rules means first of all identifying the most promising keyword or keywords, and based on these, configuring the article in terms of structure, length and extra content (images, videos and more). The competition, thanks to a greater awareness of the opportunities related to SEO copy, has increased dramatically in recent years, which forces us to pay particular attention to this peculiar and only apparently secondary aspect.

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